Sportsbook Content Executive

Company Description

Sports betting, gaming and interactive entertainment is changing, and we're leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it's your game. So let's win together.

Job Description

We have an exciting new opportunity to join our Sportsbook team in Berlin. Reporting to the Head of Sportsbook you will deliver site content across all channels that reflects the sportsbook strategy for Germany. You will control all homepage content, sports pages, promotional display, site navigation, and bespoke betting components.

The ideal candidate will have a strong passion for sports and sports betting, with a keen eye for detail and strategic mindset.

Your primary responsibilities as Sportsbook Content Executive will include to effectively manage the day-to-day activities and business levels of our sportsbook.

You will be working closely with Product & Brand/Social; giving input to the CRM team on Sportsbook campaign/content plans ensuring all big and important events are covered, liaising with the content team to keep the product pages optimised per country (with the focus on Germany) and up to date with relevant events.

Are you ready to take your career to the next level? This is your chance to be part of a fast-scaling Sportsbook team and make your mark on one of our most iconic brands - bwin. If you live and breathe sports, are fluent or native in German, and are searching for an exciting new opportunity, we're looking for you

Don't miss your opportunity to combine your passion for sports and sports betting with a dynamic role in one of the most innovative companies in the industry. Let's make great things happen - together

Key Responsibilities / Duties:

• Implement the content strategy as defined by the Sportsbook team to ensure a sportsbook delivery that meets regional needs (with the focus on Germany)
• Maintain site content in a live environment ensuring all content is always relevant
• Plan and manage the content calendar to ensure a consistent flow of content across different channels
• Manage carousel banners, coupons, and promotional content on-site
• Schedule display in line with sporting events specific to your region (with the focus Germany)
• Ensure that promotions and offers are highlighted to enhance both acquisition and retention
• Produce longer term content plans with the Head of Sportsbook based on the sporting calendar to complement the Media coverage and Brand identity
• Collaborate closely with the trading functions to deliver bespoke betting content
• Review the performance of products based on site placement
• Ensure the customer journey to key products is seamless
• Collaborate with Product, Marketing, and Trading teams to align campaigns
• Ensure our product follows all compliance and regulatory requirements in line with local legislation (with the focus on Germany)
• Apply accurate translations to all site content as required
• Benchmark against competitors and provide recommendations to optimise content
• Test customer journeys regularly to deliver a smooth player experience
• Constantly aim to improve the Sportsbook KPIs set to you by the business

Qualifications

Specialist Skills and Experience Required:

• Minimum 3 years' experience within the online sports betting industry
• You are fluent both in German (native speaker level) and English
• Prior experience in a role with responsibility for content delivery
• A passion for sport and a strong knowledge of the sporting calendar with regional bias (Germany)
• Strong understanding of sports and betting markets
• Experience working with CMS systems (e.g. Sitecore) and sportsbook platforms
• Be able to work multitask in a high paced working environment
• Strong verbal on non-verbal communication skills
• Meticulous attention to detail in reviewing and updating content
• Strong communicator, comfortable working across teams
• Customer-focused, with a proactive approach to spotting issues and improvements

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Berlin, you can expect to receive great benefits like:

• Generous group bonus scheme
• Hybrid working – 2 days in the office
• Free subscription to wellbeing app Unmind
• Paid subscription to LinkedIn Learning

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.