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Content Marketing Executive
vor 2 Wochen
We are currently looking for a talented and driven Marketing Executive to join our team in Berlin. As a key member of the Lalamove Germany marketing team, you will contribute to all aspects of marketing, including awareness creation, customer acquisition, growth, and retention. Working closely with the Marketing Manager and cross-functional stakeholders, you will play a crucial role in executing marketing strategies and campaigns to achieve marketing excellence in the German market.
**What You'll Do**:
- Support Marketing team in planning and implementing campaigns for users and drivers in Germany
- Develop and execute retention and loyalty campaigns for users as well as driver recruitment campaigns
- Manage entire campaign workflow, including testing, creative, operational, and reporting
- Manage segmentation strategy for campaign testing and analysis
- Track and optimize campaign performance and monitor competitors' campaigns
- Collaborate with cross-functional teams for campaign strategy planning and execution
- Support marketing manager in driving marketing initiatives and ensuring alignment among stakeholders, as well as any other tasks assigned
**What You'll Need**:
- Bachelor’s degree in Marketing, Business, or related field
- Minimum 3 years of working experience in both digital and offline marketing
- Excellent command of spoken and written German and English
- Familiarity with the German market, consumer preferences, and marketing trends
- Experience in digital content production, website and content management (e.g. hubspot), and measurement metrics (e.g. Google Analytics)
- Proven track record of executing successful marketing campaigns and achieving measurable results
- Lalamove respects your privacy and is committed to protecting your personal data.
