Head of Marketing

Hagius is a health club redefining wellness through neuroscience-driven movement and holistic health practices. We are seeking an experienced and results-driven Digital Marketing Manager to build and lead our entire digital marketing structure from the ground up. This role requires a strategic and creative thinker who can implement automated email marketing, establish a compelling brand storytelling across platforms, and scale our online presence while ensuring alignment with our Head of Sales' strategies.

Marketing Strategy & Automation

• Develop and implement an automated email marketing strategy using HubSpot & ActiveCampaign, ensuring smooth workflows and alignment with sales.

• Optimize email sequences for lead nurturing, customer retention, and re-engagement.

• Establish data-driven growth strategies across all digital channels.

Social Media & Content Creation

• Manage and grow Hagius' digital presence across LinkedIn, Instagram, Facebook, and TikTok.

• Create and oversee content strategy for storytelling across all platforms, ensuring consistency in branding.

• Plan and execute Instagram & Facebook Ads for lead generation and engagement.

• Develop Hagius Ambassadors Program to establish brand advocates and organic brand growth.

• Create a monthly newsletter with compelling content tailored to our audience.

Performance Marketing & Analytics

• Develop and execute performance-driven paid advertising campaigns (Google Ads, Meta Ads, etc.).

• Monitor and analyze key metrics (traffic, conversions, cost per lead, etc.) and provide insights to optimize performance.

• Ensure SEO best practices for website content to drive organic traffic.

• Implement tracking tools and data analytics to monitor effectiveness.

Digital Advertising:

• Plan and execute paid advertising campaigns across platforms like Google Ads, Facebook, and Instagram.

• Optimize ad performance to ensure high ROI and maximum reach.

Website Management:

• Optimize the Hagius website for user experience, SEO, and lead generation.

• Implement tracking tools to monitor visitor behavior and conversions.

Email Marketing:

• Design and manage email campaigns to nurture leads and retain members.

• Develop targeted, personalized email strategies to drive engagement.

Analytics and Reporting:

• Track and analyze marketing performance metrics (e.g., traffic, conversions, cost per lead).

• Provide actionable insights to improve campaigns and achieve growth targets.

Campaign Development:

• Collaborate with the Head of Sales to ensure cohesive marketing campaigns.

• Develop strategies that align with Hagius' brand identity and mission.

• Experience in wellness, fitness, or luxury industries is a must.

• Self-driven and highly motivated marketer with proven experience in building and scaling digital marketing structures.

• Strong knowledge of email marketing automation, paid advertising, and content marketing.

• Hands-on expertise with HubSpot, ActiveCampaign, Google Analytics, Meta Ads Manager, and other relevant platforms.

• Portfolio & case studies demonstrating past success in digital marketing are required.

Skills:

• Expertise in paid advertising platforms, SEO, and email marketing tools (e.g., Mailchimp, HubSpot).

• Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.).

• Strong understanding of lead generation and conversion optimization strategies.

Mindset:

Data-driven, creative, and passionate about wellness and health.

Attributes:

Detail-oriented, proactive, and skilled at managing multiple projects.

Languages:

Fluency in English (written and spoken); German is a plus.

• Full ownership of our digital marketing strategy – shape and execute marketing efforts from the ground up.

• Access to Hagius facilities and wellness programs.

• Collaboration with a forward-thinking team passionate about innovation in wellness.

• A unique opportunity to create and scale a leading wellness brand.

• Opportunity to lead digital marketing for a cutting-edge health club.

If you're ready to drive Hagius' digital transformation and build a world-class marketing ecosystem, apply now and help shape the future of wellness.