Head of Marketing

vor 11 Stunden

Berlin, Berlin, Deutschland FirstPromoter Vollzeit

Location:
Remote (Europe time zones)

Team:
Marketing

About FirstPromoter

FirstPromoter helps SaaS and other subscription businesses to easily launch and manage their referral and affiliate programs. We're one of the top affiliate tools in the market, with over 2,000 customers worldwide, ranging from small one man startups to companies with hundreds of employees. We launched 8 years ago,
fully bootstrapped and highly profitable
from day one. Now, with the backing of strategic investors, we're entering a new growth phase and looking for a world-class marketing team to help us.

The Role

We're looking for a
Head of Marketing
-
a results driven strategic yet hands-on leader
with a strong affiliate marketing background and a deep understanding of performance channels. You'll own the full marketing funnel - from awareness to acquisition -
to
triple the company's value in the coming years
.

You'll manage and mentor a small, high-impact team
while also
getting your hands dirty
: setting up campaigns, optimizing affiliate partnerships, negotiating deals and driving measurable growth across all channels.

What You'll Do

  • Develop and execute a clear marketing strategy to accelerate customer acquisition and revenue growth.
  • Build and scale FirstPromoter's affiliate and partner marketing program, working directly with partners.
  • Lead all paid and organic acquisition channels (PPC, SEO, content, social, email, influencer, etc.).
  • Plan and manage the marketing budget, ensuring strong ROI and smart allocation across channels.
  • Collaborate with the rest of the team to align messaging, positioning, and go-to-market priorities.
  • Build a data-driven performance culture - define metrics, run experiments, and optimize continuously.
  • Mentor and lead the marketing team, fostering ownership, creativity, and growth.
  • Represent the marketing voice in company strategy discussions.

What We're Looking For

  • Self-starter with true hunger for results, impact and with an entrepreneurial mindset.
  • 5+ years of experience in scaling digital marketing in a SaaS startup or B2B tech.
  • Strong track record in affiliate/partner marketing - building, scaling, and managing programs successfully.
  • Fluency with main marketing digital tools like Ahrefs, Similarweb, Hubspot, MixMax (or similar), affiliate platforms such as TUNE, CJ, PartnerStack etc.
  • Hands-on experience with Google Ads, Meta Ads, SEO tools, marketing automation, and analytics.
  • Strong understanding of growth loops, conversion optimization, and funnel metrics.
  • Analytical mindset and comfort with data - ability to draw insights and make ROI-driven decisions.
  • Excellent communication, negotiation skills in English and a collaborative, entrepreneurial spirit.
  • Experience building or leading small marketing teams is a plus.

Why Join Us

  • Join at a pivotal moment where you can really make an impact - a profitable SaaS company entering its next growth phase.
  • Work closely with an experienced CEO and PE fund partners who value autonomy, results, and experimentation.
  • Shape the marketing direction and brand of a global product used by thousands of companies.
  • Remote-first culture with flexible work setup
    .

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