Lifecycle and Customer Marketing Manager

What is Leapsome?
Leapsome is the
AI-powered people platform
revolutionizing HR for modern teams
. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike.

Our purpose is to make work fulfilling for everyone
, and
our vision is to
reshape the future of work
by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement.

Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market.

It's an incredibly exciting time to join Leapsome and be part of reshaping the future of work

Your opportunity:

In this role, you'll be the owner of our email and lifecycle marketing engine across both new business and existing customers. You'll design and execute smart, automated campaigns that nurture and convert prospects into opportunities—while also building customer marketing programs that deepen engagement with our 1,800+ customers and drive expansion revenue. You'll work at the intersection of Marketing, Sales, and Customer Success, using email as your primary lever to improve funnel performance and Net Revenue Retention.

What is your job?

• Own the end-to-end strategy and execution of time-based email campaigns for all events (tradeshows, webinars, in-person events), including invitations, reminders, and follow-up nurture streams.
• Design, build, and optimize automated lead nurturing workflows in HubSpot to keep leads warm, deliver personalized sequences at scale, and convert them into qualified opportunities.
• Systematically improve key funnel conversion rates (demo form → demo booked, demo booked → demo attended, and no-show reactivation) through segmentation, testing, and continuous optimization.
• Collaborate closely with Marketing Ops, Sales, and Customer Success to define targeting, ensure clean audience rules, and coordinate campaigns across channels (email and gifting via Reachdesk).
• Lead customer marketing programs that engage existing customers to drive expansion opportunities, and ultimately contribute to higher Net Revenue Retention.

Who we are looking for:

• You have strong hands-on experience in lifecycle and email marketing in B2B SaaS, including building automated workflows and campaigns in marketing automation tools like HubSpot, Zapier, and Reachdesk.
• You're also forward-thinking in your usage of AI to improve efficiency and outcomes. You have a curious mindset to experiment, learn, and iterate fast.
• You are fluent in email best practices—deliverability, segmentation, testing, workflows/automation, and performance analytics—and know how to translate insights into clear actions.
• You think in funnels and metrics: conversion rates, pipeline, and revenue impact are your compass, and you're comfortable running experiments to move those numbers.
• You're a collaborative partner who enjoys working with Sales, Marketing Ops, and Customer Success, and can align multiple stakeholders around a coherent contact strategy.
• You combine a customer-centric mindset with strong written communication skills, crafting messages that resonate with both prospects and existing customers.

Benefits

• Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025
• Teammates: Join a diverse and international team of talented, smart, and kind people
• Feedback and recognition: We value feedback exchange and celebrating successes — big and small
• Hybrid model: Enjoy our hybrid model by working from home or in our offices in the heart of Berlin, Germany
• Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year
• Learning and Development: Develop your skills with a yearly development budget of €2,000 and access to Good Habitz platform
• Vacation: Take 30 vacation days every year plus public holidays (or upgrade to 40 vacation days at adjusted pay) & benefit from a month-long paid sabbatical after 5 years with Leapsome
• Health & Wellness: Stay active and healthy with a free Urban Sports Club membership and Oliva subscription
• Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness
• Corporate Benefits: Get exclusive discounts and deals from our partners.
• Work-from-home stipend: Receive a one-time work-from-home stipend of €1,000
• Monthly team activities: Have fun at monthly team activities like kayaking, laser tag, and game nights
• Competitive pay and pre-IPO equity package

Leapsome's values
We stay true to our values in everything we do at Leapsome.

• Seek impact — What brought us together is the desire to make work fulfilling for everyone. We're like-minded in that we seek out and hold ourselves accountable for the impact we want to have in this world.
• Listen & learn — We thoroughly and genuinely seek understanding. It helps us to constantly grow together and learn from each other as well as from our customers and partners.
• Challenge the status quo — We regularly challenge ourselves. We don't walk the beaten path just because everyone else does. Instead, we reflect and seek out better ways.
• Take ownership & pursue excellence — We're a group of smart and dedicated people, and we trust each other to truly own our work. We're not afraid of high expectations as we strive for excellence.
• Be honest & transparent — We're honest and transparent with each other and ourselves. We want to get to the core of it, always. We trust each other to handle all shared information with care.
• Be kind & humble — We are more than just colleagues — we genuinely care for each other. We give each team member the appreciation they deserve and the support they need. We have no interest in serving our own ego.

Excited to be part of Leapsome?

Just send us your CV. You won't need to input any information already mentioned on your CV later on - promise

A cover letter isn't necessary, but we'd really appreciate a brief answer to these questions:
Why Leapsome? Why you?
We look forward to getting to know you

You can find more about what our colleagues think about working at Leapsome here Glassdoor Kununu

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Help us make work fulfilling for everyone
At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together.

Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by "walking our talk" and building a diverse and inclusive company where people — not just the business — thrive.

Apply now or keep scrolling to read more about what makes Leapsome a unique workplace