Growth & Brand Marketing Lead

At Deftpower we're looking for a Growth & Brand Marketing Lead to join our team. Full-time - Berlin or Arnhem **About Deftpower**: Imagine a future where your car not only drives but also contributes to a smarter, more sustainable energy system and even generates income. At Deftpower, we make that future a reality With a team of 70 professionals, we are building Europe’s most advanced EV charging platform, connecting nearly one million electric vehicles with charging stations and the power grid for seamless integration. - Innovation and collaboration are at the heart of everything we do whether working with colleagues, customers, or partners. With trust and transparency, we team up with automakers, energy providers, and EV drivers to make charging faster, smarter, and more sustainable. **Your role**: Until now, marketing has been something we’ve done "on the side", but that’s about to change. That’s why we need you We’re looking for a Marketing Lead to establish a strong foundation for all marketing efforts and operations. A brand book is currently in development. However, a brand book alone doesn’t make Deftpower a strong brand. We need a solid brand positioning. That means identifying the right target audiences and creating personas, so we know exactly how to reach them with the right messaging. And where you’ll truly make Deftpower a household name is by creating and optimizing high-performing funnels. We focus on the German and Dutch markets, and you’ll work closely with Sales and Business Development to position Deftpower as the leading player in EV charging. You won’t do this alone, you’ll have the opportunity to hire two team members to strengthen your department.- Develop and execute a marketing strategy for different customer segments (CPOs, energy providers, automotive);- Build marketing funnels and define buyer personas;- Create and coordinate content (even our founders will start writing under your guidance);- Hire and lead your own marketing team. **About you**: At Deftpower, we are all entrepreneurs in our own roles, constantly innovating and improving. We work on both a strategic and operational level, and we expect the same from you We’d love to see a track record of your previous experience, especially where you’ve built something from 0 to 1. If you can also tell us about your team leadership experience, we’ll be even more excited- You have experience in B2B SaaS, clean tech, or mobility;- You have worked in a scale-up and know how to professionalize, scale, and align marketing with sales;- You are data-driven and strong in full-funnel marketing, positioning, and messaging;- You are fluent in English and German and/or Dutch. **Benefits**: This role offers a unique opportunity to take marketing at Deftpower to the next level. With the fast pace of the market and our innovation-driven approach, you’ll see results quickly and build a strong track record that will be a career-defining achievement You’ll have the freedom to take risks and test innovative strategies. We like to think we’re the smartest in the room, but we make mistakes daily. Luckily, we have a lot of fun doing it This is a role for someone who doesn’t just want to keep things running but actively wants to build something big. To strengthen our team spirit, we host quarterly Deftpower Days (D-Day), where our teams from Arnhem and Berlin come together for a great time. But that’s not all, you’ll also get: - Competitive salary between €5,500 and €7,600 a month;- Team bonus scheme to celebrate shared successes;- Optional ESOP shares, so you can grow with the compan;- Direct exposure to our partners and clients in energy, automotive, and finance;- A steep learning curve in a fast-growing company with plenty of development opportunities;- Trust and autonomy to shape your own strategy;- An inspiring workplace at The Drivery in Berlin or Energy Valley in Arnhem, the heart of the energy transition.