Head of Marketing

Hagius is a health club redefining wellness through neuroscience-driven movement and holistic health practices. We are seeking an experienced and results-driven Digital Marketing Manager to build and lead our entire digital marketing structure from the ground up. This role requires a strategic and creative thinker who can implement automated email marketing, establish a compelling brand storytelling across platforms, and scale our online presence while ensuring alignment with our Head of Sales’ strategies. Tasks Marketing Strategy & Automation • Develop and implement an automated email marketing strategy using HubSpot & ActiveCampaign, ensuring smooth workflows and alignment with sales. • Optimize email sequences for lead nurturing, customer retention, and re-engagement. • Establish data-driven growth strategies across all digital channels. Social Media & Content Creation • Manage and grow Hagius’ digital presence across LinkedIn, Instagram, Facebook, and TikTok. • Create and oversee content strategy for storytelling across all platforms, ensuring consistency in branding. • Plan and execute Instagram & Facebook Ads for lead generation and engagement. • Develop Hagius Ambassadors Program to establish brand advocates and organic brand growth. • Create a monthly newsletter with compelling content tailored to our audience. Performance Marketing & Analytics • Develop and execute performance-driven paid advertising campaigns (Google Ads, Meta Ads, etc.). • Monitor and analyze key metrics (traffic, conversions, cost per lead, etc.) and provide insights to optimize performance. • Ensure SEO best practices for website content to drive organic traffic. • Implement tracking tools and data analytics to monitor effectiveness. Digital Advertising: • Plan and execute paid advertising campaigns across platforms like Google Ads, Facebook, and Instagram. • Optimize ad performance to ensure high ROI and maximum reach. Website Management: • Optimize the Hagius website for user experience, SEO, and lead generation. • Implement tracking tools to monitor visitor behavior and conversions. Email Marketing: • Design and manage email campaigns to nurture leads and retain members. • Develop targeted, personalized email strategies to drive engagement. Analytics and Reporting: • Track and analyze marketing performance metrics (e.g., traffic, conversions, cost per lead). • Provide actionable insights to improve campaigns and achieve growth targets. Campaign Development: • Collaborate with the Head of Sales to ensure cohesive marketing campaigns. • Develop strategies that align with Hagius’ brand identity and mission. Requirements • Experience in wellness, fitness, or luxury industries is a must. • Self-driven and highly motivated marketer with proven experience in building and scaling digital marketing structures. • Strong knowledge of email marketing automation, paid advertising, and content marketing. • Hands-on expertise with HubSpot, ActiveCampaign, Google Analytics, Meta Ads Manager, and other relevant platforms. • Portfolio & case studies demonstrating past success in digital marketing are required. Skills: • Expertise in paid advertising platforms, SEO, and email marketing tools (e.g., Mailchimp, HubSpot). • Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.). • Strong understanding of lead generation and conversion optimization strategies. Mindset: Data-driven, creative, and passionate about wellness and health. Attributes: Detail-oriented, proactive, and skilled at managing multiple projects. Languages: Fluency in English (written and spoken); German is a plus. Benefits • Full ownership of our digital marketing strategy – shape and execute marketing efforts from the ground up. • Access to Hagius facilities and wellness programs. • Collaboration with a forward-thinking team passionate about innovation in wellness. • A unique opportunity to create and scale a leading wellness brand. • Opportunity to lead digital marketing for a cutting-edge health club. If you’re ready to drive Hagius’ digital transformation and build a world-class marketing ecosystem, apply now and help shape the future of wellness.