Brand Marketing Specialist

**Lenus is looking for a Brand Marketing Specialist for Hamburg**

Join the health revolution

At Lenus, we are driven by a shared mission: making the world a healthier and happier place. If you’re passionate about purpose-driven work in a dynamic, global culture, we’d love to hear from you.

Are you a creative and data-savvy Brand Marketing Specialist ready to elevate the online presence of health coaches across Germany? At Lenus, you’ll craft unique brands, build impactful social media strategies, stay ahead of trends, and foster strong relationships with coaches - playing a key role in their brand growth and our mission.

Who are we looking for?

We're seeking a creative and strategic Brand Marketing Specialist passionate about building strong brands, cultivating consumer loyalty, and driving organic social media growth. You should be a confident problem solver, an excellent communicator, and have a keen eye for detail. A deep understanding of market trends, consumer behavior, and social media dynamics is essential. Bonus points if you're interested in fitness, holistic health, or leading a healthy lifestyle.

Key Responsibilities
- Manage a portfolio of 20 coaches, primarily top-tier partners
- Develop marketing strategies and campaigns to boost brand awareness, engagement, and organic lead generation
- Conduct market research to stay ahead of trends and offer strategic content suggestions
- Use tools like SproutSocial to track social media performance. Analyze the success of campaigns and suggest growth strategies to improve organic lead generation and engagement
- Collaborate with the local Growth team to align the organic social strategy with paid ads and web initiatives

**Qualifications**
- 2-3 years of experience in digital marketing, with a focus on organic social media growth and lead generation, especially on platforms like Instagram, TikTok, Facebook, and YouTube
- Strong understanding of branding, social media, and digital marketing principles
- Creativity in designing engaging digital campaigns that attract and convert leads
- Ability to work independently and collaboratively in a fast-paced environment
- Basic graphic design skills (Canva experience preferred)
- Strong organizational skills and adaptability to a multicultural workspace
- Fluency in English

**The Team**

As a Brand Marketing Specialist at Lenus, you’ll be part of a collaborative team that includes Key Account Managers, Web Designers, and Performance Marketing Specialists. Together, we work to support coaches in growing their businesses by ensuring alignment across various marketing channels.

Additionally, you’ll collaborate closely with the Growth Center of Excellence, which is a hub for best practices, and the team provides ongoing sparring to refine your strategies and stay ahead of the latest trends.

The team culture is dynamic, supportive, and performance-focused. We value collaboration and knowledge-sharing, allowing each member to contribute to the shared mission of empowering health coaches.

**Benefits & Perks**
- Structured and prioritised development opportunities
- Development feedback cycle with quarterly check-ins
- Regular team gatherings, monthly social events across all our offices, and company-wide celebrations.
- Daily snacks and fuel. Our offices are set up with fruits, snack bars, and a selection of drinks
- A Macbook and other hardware to support you in your daily work
- 25 paid vacation days per year

**About Lenus**

Lenus was founded in Denmark by Bertram Thorslund in 2016. We are a health technology company that empowers health coaches to scale their businesses through pioneering technology and our in-house business, health, and innovation expertise.

We’re inspiring a new generation of health coaches - people who have the power to move not only bodies but minds, too. We are at the forefront of an industry under rapid transformation, and our strategic innovations pave the way for the change we want to see. Happier and healthier people.

In 2021, Lenus received the largest series A funding round in Denmark’s history. Since then the company has grown from 5 to over 350 employees. Today, Lenus is headquartered in Copenhagen, with offices in New York, London, Stockholm, Berlin, Hamburg, Madrid, Helsinki, Oslo, Toronto, Miami, Southern California & beyond.

**_At Lenus, we value diverse perspectives and experiences. Even if you don’t meet every qualification, we encourage you to apply. Your unique skills and background could be just what we need to make a difference together._**
- We commit to an inclusive recruitment process and equality of opportunity for all our job applicants._
- We care about your privacy, personal data and information at Lenus._
- For specific details on how your personal data and information is processed by Lenus during any recruitment process, please see our _privacy policy_._
- Specific to EU applicants:_
- Lenus will treat all personal information collected during the recrui