Marketing Specialist

**Position title**:Marketing Specialist - Brand & Customer Activation (M/F/d)
**Location**: Hamburg or Frankfurt area, Germany (hybrid working system)
**Reports to**: Marketing Comms & Activation Manager
**Contract type**: Permanent, full-time

**Job summary**

As a Marketing Specialist - **Brand & Customer Activation** you will be accountable for supporting the development of the **Rubbermaid Commercial Products** brand communication strategies to build end user demand and market share, grounded in deep chooser and user, product, and market understanding. You will** **deliver integrated brand activation plans, new product launches and work hand-in-hand with Sales on German customer activation plans while supporting the wider Continental Europe team.

**Key responsibilities**:
Brand Communication & Omnichannel
- Participates in annual brand planning process to set a fully integrated marketing plan utilizing the marketing mix of advertising, promotions, and trade, working with the Product, Insights & Sales teams.
- Owns the German communication plans and works with agency partners.
- Establishes clear objectives for brand communication and a vision for short and long-term success.
- Manages the regional brand omnichannel digital platforms and activation to support commercial growth objectives.

Brand Stewardship
- Activates regional brand activities in accordance to the brand identity and guidelines process i.e. consumer promotion materials, POS, regional PR materials
- Reviews regional communication and POS materials to ensure brand ID compliance
- Ensures marketing communications and marketing adaptations are on-strategy and consistent

Customer & Channel Activation
- Works closely with Sales to create strategic customer Annual Operation Plans (AOPs) including solid activation plans through listings, visibility (web/catalogue), promotion/comms, customer engagement and end user pipelines.
- Deliver customer omnichannel activation plans and track success through brand and financial metrics.
- Conducts a situational assessment, including analysis of P&L, primary and secondary data across market, end user, and the channel / region.
- Reviews the line/catalogue preparation process and works with Sales to drive pre-sell activity with customers.
- Attends customer meetings and contributes through working knowledge of the full AOP.
- Creates a brand asset toolkit for non-strategic customers to implement in partnership with Sales.
- Partners with Sales to plan, drive and measure eCommerce trade plans across our key distribution partners

Insights & Intelligence
- Drives the regional Demand Generation & Challenger Sales Model to generate commercial insights, create spark, introduce and confront assets, and work with the Sales Team to deliver the insights to customers in a meaningful way.
- Provides competitor, customer, end user, vertical and macro trends input with tangible outputs to the insights and intelligence workstream.
- Partners with product team to recommend tactical research needs to inform activation strategies such as end user, pricing and mix analysis.

**Minimum requirements**:

- University degree or professional equivalent
- 3+ years of marketing work experience on a similar position, preferably in B2B sector
- Fluent in German and English
- Strong communication skills, written and oral
- Up to 25% travel required

**Preferred**:

- Involved in the successful launch of new products from concept stage through commercialization and in-market success
- Experience with digital communication (producing & reviewing digital content)
- Knowledge of SalesForce, Google SEO/SEM, AdWords
- Proven success in supporting the delivery a comprehensive marketing plan that is integrated across multiple consumer touch points, including point-of-purchase
- Experience of working in a matrix multicultural environment
- Proven ability to work on and lead a cross-functional team
- Knowledge and evidence of successful eCommerce trade plans and implementation would be an advantage

**We offer**

Newell Brands has a strong footprint in the EMEA region with several thousand employees spread over many corporate offices and manufacturing facilities. A wide portfolio of our brands is strongly represented across the region including Parker, Sistema, Spontex, Crockpot, NUK, Coleman, Yankee Candle and many more.
Join us and benefit from:

- 4Ts Values: Truth, Transparency, Teamwork, Trust
- LinkedIn Learning with 17,000 courses to choose from
- Corporate Citizenship Philosophies - environmentally sustainable and socially sensitive business practices
- Discount for some of our products of brands Parker, DYMO, Sharpie, Contigo and others
- Global Service Anniversary Program - recognition of milestone service anniversaries and birthdays
- Global company with development opportunities, both locally and internationally

**Are you interested?**

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