Digital Marketing

**Meaningful Work From Day One**:
The Digital Marketing & Media Specialist will work across the brand portfolio - with a priority on Jack Daniel’s and super premium spirit brands such as Woodford Reserve, The GlenDronach and Fords Gin. The role will be part of the IMC (Integrated Marketing Communications) Team Germany and embedded in the global IMC community - created to drive effectiveness and integration of marketing communications across the entire digital ecosystem incl. eCommerce.

The Digital Marketing & Media Specialist will be responsible to:
**Implement and optimize digital marketing & media plans, evaluate results and improve processes** - in collaboration with the marketing teams:

- Heavy & “hands on” emphasis on the entire digital ecosystem across Owned, Earned and Paid - such as the management of digital marketing programs, projects and assets (e.g. websites, social media, CRM) as well as the implementation of digital media campaigns.
- Analysis of digital marketing & media campaigns leveraging global and local processes & tools.
- Implementation of global and market specific communication programs in Germany - identifying the right content assets, leveraging existing assets and creating content where required.

**Develop and execute the Integrated Marketing Communications plans for Germany, ensuring our digital marketing & media efforts ladder up to our goals and objectives** - in collaboration with the IMC Manager.

**Understand brand positioning, marketing strategy, and tone of voice** to be supported in all marketing communications.

**Work in partnership - the partnership between the IMC and brand teams is key**. The local brand teams lead creative briefs, agency briefings and idea evaluation. They are the final approvers of brand strategy, communications plans and creative output.

**What You Can Expect?**

The Digital Marketing & Media Specialist works primarily across the Germany Marketing and Global IMC (Integrated Marketing Communications) teams, incl. the IMC Center of Excellence, to achieve excellence in the following areas:
**1) Market Support - Hands on in implementing digital marketing initiatives**:

- Manages day to day digital marketing requests from marketing & sales teams.
- Develops and executes website updates, social, search and CRM campaigns, leveraging existing assets and creating content where required.
- Supports digital media campaign planning, set-up & dynamic optimization.
- Advises how to follow Brown-Forman communication principles as well as local advertising and data privacy regulations.
- Connects with the media & creative agencies and external suppliers.

**2) Content Management and Optimization**:

- Implements and where necessary adapts the global Content Strategy and Content Calendar in collaboration with marketing & sales teams.
- Works closely with Germany stakeholders across brand and e-commerce programs leveraging global content as much as possible to increase efficiency and reduce creative development and agency fees.
- Works with the Germany Brand Teams & Global IMC Center of Excellence to ensure communications are aligned with digital and media compliance guidelines as well as best practices for inclusive and responsible marketing.

**3) Campaign Measurement & Optimization**:

- Builds a thorough understanding of setting pre/post campaign evaluation and dynamic optimization metrics.
- Ensures a robust “test and learn” plan to continually improve results and our understanding of the best channel and content to achieve campaign objectives.
- Leverages data sources such as search metrics, social listening, competitive data to build a full picture of campaign response and maximize learnings.
- Partners with the IMC Center of Excellence on campaign measurement, evaluation and optimisation (data, tools and metrics).

**4)** **Collaboration & Best Practice**:

- Shares learning & best practices across global, Europe and market teams.
- Partners with the IMC Center of Excellence to build capability on Brand Communications and IMC disciplines within the Germany organization.

**5) Stakeholder Management**:
The Digital Marketing & Media Specialist is an active participant in the overall Brown-Forman Marketing & IMC 'community'. Critical stakeholders include:

- **The** **Germany Marketing Teams** are key partners in turning brand strategy into communication strategy and implementing plans.
- **The** **Global IMC Center of Excellence** are key partners in following Global process, metrics and evaluation standards. They are also key expert partners in media, inbound, e-commerce, content and performance analytics.
- Local **Media & Creative Agencies**
- **Key Account & Sales Teams** to understand how to combine customer and e-commerce needs into the overall communications plan.
- **Brown-Forman IMC teams around the world** to share best practice and gain maximum learning from our IMC activity around the world.

**What You Bring to the Table?**
- Unive