Marketing - Paid Advertising Specialist

Vor 6 Tagen

Berlin, Deutschland Catalyst, Institute for Creative Arts and Technology GmbH Vollzeit

Catalyst is an international creative production and performance learning community based at the extraordinary Funkhaus. Our courses span electronic music production and performance, music production and sound engineering, film production, tech arts & visual effects, and acting and follow a progressive educational approach. We provide students with a safe space to dream big, grow their own greatness and build a life they love.

Our international team of professionals work under a progressive work model called Holacracy - a decentralised management system where decision-making is distributed throughout different circles that hold clear and driven purposes and all feed back to our core values. Working with purpose means that our roles and accountabilities adapt to always align with our purposes and this provides for a flexible and dynamic work and collaboration amongst our team members.

**What can you expect from us**:

- Opportunity to learn and exchange experiences with a vibrant creative community
- Dynamic and fast changing work environment
- Encouragement to express yourself and take initiative in shaping your role
- Freedom to express yourself within your specific academic focus
- Possibilities to develop yourself as teacher as well as a music professional

**Role**_: _**This position is part-time / hybrid and 2 days per week.

The Paid Advertising Specialist’s main purpose is to maximise the potential audience engaging with our website and offers through engaging online advertising campaigns and cost-effective paid advertisement strategies.

**Accountabilities**
- Building and optimising paid advertising campaigns across both Google and Facebook/Meta platforms (these include Google Search, Display, YouTube, FB and Instagram).
- Creating dynamic paid ad strategies and adjusting to real-life data input.
- Integrating admissions timeline and communication milestones into advertising campaigns.
- Providing clear and easily-digestible reporting which will enable actionable insights for the team.
- Developing and implementing the paid marketing strategy, maximising the efficiency and effectiveness of an annual budget split across an international target audience.
- Supporting the Storytelling & Admissions circle with weekly catch-ups and reviews.

**About you**

You may have many or all of these qualities/experiences:

- Experienced in building and optimising paid advertising campaigns across both Google and Facebook/Meta platforms.
- Experience in creating dynamic paid ad strategies and adjusting to real-life data input.
- A data-wizz who is able to provide clear and easily-digestible reporting which will enable actionable insights for the team.
- Organised, self-motivated and keen for autonomy within a team working towards a common goal.
- Proactive in keeping up to date with the latest trends in digital marketing.
- Happy to get your hands dirty and be a team player.

We will be testing your capabilities and role fit as part of our interview process. Short-listed applicants may work a trial day as part of the interview process.

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