Display Brand Lead

vor 1 Woche


Berlin, Deutschland GetYourGuide Vollzeit

**About GetYourGuide**:
GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, travelers from over 170 countries have booked more than 80 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 700 travel experts and technologists, we are headquartered in Berlin and have 17 local offices around the world. Visit our careers website to learn more.

**The role**:
We are looking for an outstanding **Display Brand Lead** to join us in Berlin HQ. Be a part of one of Berlin's most innovative and cutting-edge Digital Marketing teams and gain exposure to a large scale, high impact marketing engine. This role provides ownership of our Brand strategies on the Display & Video channels, and the opportunity to drive impactful ideas supporting the growth plans.

**You will**:

- Be responsible for hitting media forecasts of our global Display & Video Brand channels within the Display team
- Own the digital media planning and cross-channel testing across markets (3-6 month plan)
- Leverage & analyze data to generate interesting insights and formulate hypothesis in innovative ways
- Design and implement extensive brand lift studies & creative tests to generate valuable insights
- Lead weekly processes & frameworks with teams & stakeholders. Identify process gaps & opportunities within the channel
- Collaborate with a wide range of internal & external stakeholders to prioritize projects based on impact & strategy (Brand, Media, Creative Studio, Analytics, BI, Advertising Partners, etc.)

**Who you are**:

- Minimum +7 years of experience on display channels with an emphasis on Paid Social & Video channels like CTV & Youtube including: campaign management, reporting, brand lift & creative testing, cross-channel media planning in brand focused tech/travel B2C companies
- Excellent project & stakeholder management.
- Experience in driving effective media planning & brand building best practices. Offline Media knowledge is a plus
- Deep understanding of brand metrics.You are experienced in managing large budgets and delivering against forecasts
- Strong command of channel reporting & data visualization
- Ability to prioritize and manage time efficiently among multiple markets, brand strategies, stakeholders and testing plans
- Ability to take and recommend actions based on data and insights & formulate clear hypotheses to drive impact.
- You are a team player and a clear communicator with excellent command of written and spoken English. An additional European language is a plus.

**How we set you up for success**:

- Invest in your development with an annual personal growth budget
- Create a comfortable workspace at home with an annual home office budget
- Become a part of our success with virtual stock options
- Enjoy flexibility with a hybrid work-from-home and telecommuting policy
- Save on transportation costs with discounted public transportation tickets
- Support your loved ones with generous maternity and paternity leave policies

And more...

**We look forward to hearing from you**:
**We are an equal-opportunity employer**:

- #LI-Hybrid_



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