Digital/programmatic Media Lead

vor 2 Wochen

Berlin, Deutschland Jomigo Vollzeit

Company Description

For our client, a large European e-commerce business, we're looking for a **Programmatic Media Lead - Performance Marketing (all genders).**

In this role, you would be responsible for developing and executing the global programmatic & display strategy across pan-European markets. Furthermore, lead all awareness and consideration campaigns.

**Job Description**:

- Be responsible for the growth of awareness & consideration metrics through our global programmatic media campaigns
- Building Programmatic expertise, and staying ahead of the curve in display and programmatic
- Lead asset briefing, campaign creation, optimization, automation, testing & reporting. Identify performance gaps & opportunities within the channel
- Leverage & analyze data to generate interesting insights and formulate hypothesis in non traditional ways
- Own the strategic roadmap, testing plans and channel learnings (3-6 month plan)
- Collaborate with a wide range of stakeholders to influence roadmaps and prioritize projects based on impact & strategy
- Design and implement extensive incrementality, bidding & creative tests to prove the value of programmatic advertising
- Leverage multiple types of Display and Video campaigns with fast turnaround times on VOD, CTV, Programmatic, and Display
- Lead and maintain a community of 4+ programmatic media experts with shared goals, knowledge and best practice

**Qualifications**:

- Minimum 7 years of experience in display marketing having worked with DSP/SSP vendors, programmatic trading desks, digital marketing agencies, ad networks, and 3rd party data companies
- In-depth experience in working with the most relevant display programmatic partners (ie Google, Teads)
- Strategic adtech knowledge and implementation experience of the main components of the Display techstack (ie DSP partners, DCO partners, Brand Safety solutions)
- Implementation expertise to create best-performing media tactics (ie audience strategies, 1st party data usage, account setup recommendations)
- Strong experience using product feeds, dynamic ads & automation tools
- Deep understanding of digital performance marketing metrics, tools & best practices
- Strong command of analytics & data manipulation tools
- Detail-oriented, with the ability to prioritize and manage time efficiently among multiple strategies and global campaign management
- Knowledgeable about tracking, attribution models & incrementally testing with the ability to take action based on data-driven recommendations
- You are a team player and a clear communicator with excellent command of written and spoken English
- 3+ years of people managing experience in a high-growth environment
- You are experienced in managing large budgets and delivering against efficiency targets

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