SEO Specialist

We are an online marketplace to find tradespeople for all your home improvement jobs and are working towards our mission every day to build a reliable & fair marketplace where tradespeople can find quality work & homeowners can hire quality tradespeople. Across all our countries, every month more than 250,000 homeowners are looking for one of the 60,000 active tradespeople in our network to get jobs done in their houses. We are proud to see these numbers grow every day.

Your role includes the following:

- Work closely with other SEO Specialists from our other markets to improve our organic performance collaboratively
- Identify SEO shortcomings/opportunities through data and insights and translate into strategy
- Monitor SEO performance and other business metrics, identify fluctuations in time
- Collaborate with Product to ensure correct implementation and making sure that projects align with our wider SEO objectives
- Manage external content partners: write briefings, coordinate and review content publishing
- Edit / publish editorial content and guard quality, brand and SEO value
- Run ongoing audits and make sure that our platform is technically optimized
- Research, monitor and analyze competitor strategies to inform strategic initiatives
- Native level English language skills are required
- Minimum 2 years experience in a digital marketing environment, ideally with marketplaces, B2C services and/or local SEO
- Track record of deploying data-driven SEO strategies that have tangibly improved organic search performance
- Experience in developing partner relationships
- Data and evidence driven: you base your strategy objectively on existing or proven data
- In-depth experience with website & analytics tools (e.g., Google Analytics, SEMRush, Screaming Frog, Majestic, Google Search Console, Looker Studio)
- Up to date with the latest trends and best practices in SEO
- Experience working with stakeholders in order to solve SEO and user experience related challenges
- Experience working in or alongside Digital PR is preferable
- Collaborative by nature with strong communication skills
- A hands-on and can do mentality with eagerness to learn and grow
- Proactive and thinking out of the box mentality
- Bonus points if you speak Italian

***Why you’ll enjoy working at the Instapro Group**:
**You can make an Impact. **Joining Instapro Group is an opportunity to help crack the code in one of the last big industries to become digital-first. We’re leaders in our markets, yet small enough for everyone to make a real difference.

**We care**. We don’t believe in one size fits all. Whether it’s flexibility in your working hours, your location, or opportunities to advance and grow, you’ll find a supportive and open culture designed to help our team members thrive.

These are the benefits you'll enjoy:

- Highly competitive salary package
- 28 days paid holiday
- Hybrid work environment
- Pension scheme
- Eligibility to receive stock appreciation rights
- Mental health support via OpenUp
- Training support
- Public transport subsidy
- Lunch allowance
- Regular team events

These are the values that guide everything we do:

- ** We put integrity first**. We are authentic, transparent and respectful.
- ** We are all stewards. **We are stewards of the company on behalf of all stakeholders.
- ** We follow the evidence. **We are objective, evidence-based and pragmatic in our decision-making.
- ** We never stop learning.** We are open-minded and curious.
- ** We win together.** We collaborate and earn trust with our colleagues.
- ** We are inclusive.** We are committed to building a diverse and inclusive company.

Read our values in full here