VP Marketing Lead for Digital Growth

vor 4 Wochen

Berlin, Berlin, Deutschland Mister Spex Vollzeit

Shape the Future of Eyewear with Us

Mister Spex is at a pivotal inflection point in its growth trajectory, poised to leverage its robust brand equity and capitalize on expansive market opportunities. A dynamic and ambitious team, armed with innovative strategies, drives forward our objectives in customer acquisition, retention, and financial performance.

Key Responsibilities:

  • Conceive, implement, and continuously refine a comprehensive marketing strategy to drive substantial growth and market expansion
  • Strategically oversee and optimize media investments to maximize ROI and amplify brand visibility
  • Lead CRM initiatives aimed at boosting customer retention and satisfaction through personalized, data-driven methodologies
  • Cultivate and elevate the Mister Spex brand, ensuring consistent, compelling messaging across all channels
  • Develop and execute forward-thinking social media strategies to enhance engagement and foster a vibrant community
  • Direct PR campaigns and forge robust relationships with influencers to bolster brand credibility and reach
  • Oversee the company's creative hub, ensuring the production of high-caliber content that aligns with marketing initiatives and corporate objectives

Requirements:

  • Proven success in high-growth, international B2C digital businesses, with expertise in holistic marketing strategy and execution, particularly within the German/DACH market
  • Exceptional leadership, team-building, and cross-functional management skills, with a talent for setting KPIs and creating followership
  • Proficient in performance and digital marketing, with a strong focus on KPIs, metrics, and data-driven decision-making
  • Commercially driven with a strong revenue orientation, adept at driving traffic, conversions, and executing international go-to-market strategies
  • Deep understanding of content and influencer marketing, including the use of celebrities, with the ability to develop and execute integrated campaigns that engage customers
  • Comfortable in a fast-moving, entrepreneurial environment, with an ambitious and curious mindset
  • Strong influencer, communicator, and collaborator with cross-functional management skills, capable of creating long-term consumer relationships
  • German native speaker with fluency in English

Your Benefits:

  • Exclusive Vouchers: Start your journey with a €200 voucher for a pair of glasses from our Mister Spex assortment, plus an annual voucher to celebrate each Mister Spex anniversary
  • Work-Life Balance: Achieve the perfect work-life balance with our flexible and hybrid working model, including the option to bring your dog to the office, work abroad within the EU for up to 6 weeks, and take a sabbatical
  • Personal Development: Your growth matters to us, with comprehensive onboarding, 360° feedback, access to learning platforms, and specialized training courses
  • Mental Health Support: Access mental health support through our dedicated partner
  • Family Support: We support our beloved parents with 10 days of paid vacation for childcare, fully covered by Mister Spex
  • Sustainable Mobility: We care about your mobility and the environment, with a 50% subsidy on public transport or a discounted bike through our partner
  • Pension Contribution: Benefit from employer contributions to the company pension scheme
  • Relocation Assistance: We assist with your visa process and relocation to Germany
  • Celebratory Events: Join multiple yearly events to come together and celebrate

Diversity and Equal Opportunity: You Matter to Us

Diversity and equal opportunity are more than just words to us. Here, you work on equal footing because every contribution counts and is valued. An open feedback culture is key to our collective success. Regardless of your background, gender, religion, disability, age, or identity, we are excited to welcome you. Your personality is our strength. See you at #teamspex

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