Product Marketing Manager

vor 4 Wochen

Hamburg, Hamburg, Deutschland Verve Vollzeit
About Verve

Verve is a leading omnichannel ad platform that has created a more efficient and privacy-focused way to buy and monetize advertising. Our ecosystem of demand and supply technologies fuses data, media, and technology together to deliver results and growth to both advertisers and publishers.

Job Description

We are seeking a passionate and driven Product Marketing Manager to help us drive and scale go-to-market efforts for our performance-focused ad marketplace. As a key member of our global product marketing team, you will be responsible for driving initiatives that impact our buy-side customers, including demand-side platforms (DSPs), agencies, and advertisers.

Key Responsibilities
  • Own core product marketing deliverables for a comprehensive go-to-market launch of products or features across different release tiers on the performance marketplace
  • Work with stakeholders to ensure cross-team alignment of launch activities geared towards performance marketers
  • Own the creation of all assets required for product messaging and positioning, sales training, and product demos, demand generation, and product branding
  • Assist Product Management in identifying customer segments and validating user stories for product and feature releases
  • Own and manage competitive research initiatives, including researching competitors and maintaining an ongoing competitive intelligence document
  • Own content creation for whitepapers, reports, presentations, product releases, emails, videos, and product landing pages on the Verve website
  • Work with corporate marketing to define content adoption metrics and identify thought leadership opportunities
  • Research industry trends and present actionable findings to the marketing and product leadership
  • Organize monthly training sessions for sales to ensure market readiness
Requirements
  • BA/BS degree and at least 3-5 years of relevant experience in executing product launch plans, with 2 years in product marketing or sales enablement
  • Solid understanding of the digital advertising ecosystem, with AdTech experience a plus
  • Experience in performance marketing or user acquisition with mobile apps is also a plus
  • Fluent in English, with exceptional written and verbal communication skills
  • Proven track record in content creation, market research, and teamwork
  • Familiarity with tools used within the product or marketing tech stack, including Hubspot, Figma, and Presentation software
What We Offer
  • Join a multicultural team of over 55 nationalities that is bringing advertising to the next level
  • Benefit from working with experienced professionals in our industry and constantly grow with us
  • Responsibility, independence, and an opportunity to participate in projects that have a significant impact on Verve's success
  • 3 Wellness days per year to help you maintain your well-being
  • Enhance your professional skills with a yearly training budget and improve your language skills through German and/or English classes
  • Work and Travel Program (monthly raffle after 2 years of employment)
  • Employee Referral Bonus
  • Employee Shares Purchase Plan
  • 27 holidays per year in addition to any public/bank holidays
  • Personalized Benefits Platform with a budget of 100 EUR/month

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