App Marketing Strategy Lead

vor 4 Wochen


Berlin, Berlin, Deutschland Omio Vollzeit
Job Overview

Job Title: App Marketing Strategy Lead

Company: Omio

Job Type: Full-time

Location: Warschauer Platz

Job Description

About the Role:

As an App Marketing Strategy Lead at Omio, you will be responsible for leading the development and execution of comprehensive paid app marketing strategies to drive user acquisition, app installs, and engagement. You will collaborate with cross-functional teams to align marketing strategies with overall business objectives and manage and optimize campaign performance across various app channels to maximize ROI.

Main Responsibilities:

  • Create, launch, and optimize paid app marketing campaigns on platforms like Google Ads, Facebook, and other social ad platforms.
  • Monitor and analyze campaign performance, conducting A/B testing to enhance effectiveness.
  • Manage budget allocation and ensure efficient spending to achieve campaign goals.
  • Utilize analytics tools to track campaign performance and generate insightful reports.
  • Provide data-driven recommendations for continuous improvement and growth.
  • Conduct competitive analysis and stay updated on industry trends to maintain a competitive edge.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in performance marketing, specifically in app marketing and user acquisition.
  • Proven track record of managing and optimizing App marketing campaigns with significant budgets.
  • Experience in developing and executing strategic marketing plans.

What We Offer:

  • A competitive and attractive compensation package.
  • A diverse team of more than 45 nationalities.
  • An opportunity to work with a company that values diversity and welcomes all applicants.

How to Apply:

If you are a motivated and experienced professional in app marketing and user acquisition, please submit your application through our careers page.

Important Notice:

Omio wants to ensure your ongoing safety during the application process. Please be aware of potential scammers impersonating Omio recruiters and never provide sensitive personal information or payment during the recruitment process.



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