Brand Marketing Lead

Vor 6 Tagen

Düsseldorf, Nordrhein-Westfalen, Deutschland Lotus Bakeries Vollzeit

Job Overview

We are seeking a dynamic Marketing Manager to spearhead the strategic planning and execution of our Lotus and Natural Foods brands in the German market. This role is crucial for enhancing brand visibility, driving sales growth, and maximizing profitability across various distribution channels.

Key Responsibilities

  • Contribute to the annual strategic planning for Lotus and Natural Foods, focusing on increasing market penetration and brand awareness.
  • Establish comprehensive brand standards that define the Lotus brand proposition and maintain the brand book and catalogues for consistent execution across channels.
  • Develop and implement a robust marketing strategy, emphasizing point-of-sale activations and engaging social media campaigns.
  • Provide content support for our Amazon presence to enhance brand visibility.
  • Ensure top-tier brand activation across our portfolio to elevate market presence.
  • Define and track key performance indicators to assess the effectiveness of marketing initiatives in collaboration with Category Development.
  • Foster cross-functional collaboration with key departments, including Category Development and central functions.
  • Select and manage external agencies to ensure alignment with brand objectives.
  • Oversee and manage cost and investment budgets in collaboration with central functions.
  • Lead and mentor the local marketing team, consisting of two direct reports in Trade Marketing and Brand Management.
  • Exhibit strong capabilities in enhancing our brand presence in the German market, demonstrating proactive and entrepreneurial thinking, alongside a hands-on approach and team-oriented mindset.

Candidate Profile

Professional Qualifications:

  • Master’s degree in economics, marketing, communications, or a related field.
  • 4-5 years of experience in Brand Management, Consumer Marketing, or Digital Marketing, preferably within international FMCG companies.
  • Proven track record in implementing and activating successful social media campaigns.
  • Strong analytical skills to identify opportunities and measure success effectively.
  • Proficient in retail and household panel data analysis to define and monitor KPIs.
  • Experience in managing cross-functional projects, with a preference for those familiar with matrix organizations.
  • Fluent in both German and English, with excellent communication skills.

Personal Attributes:

  • A collaborative team player with a proactive and positive demeanor.
  • Passionate about building and promoting our brands, serving as a brand ambassador.
  • Demonstrates strong initiative and a commitment to excellence in execution.
  • Takes ownership of tasks and projects, driving progress and achieving results.
  • Eager to identify and shape current and future business opportunities.
  • Possesses a positive outlook and the ability to inspire others on a shared journey.

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