Trade Marketing Manager
Vor 5 Tagen
About the Role:
CYBEX GMBH is seeking a highly skilled Trade Marketing Manager to join our team. As a Trade Marketing Manager, you will be responsible for developing and implementing trade marketing strategies to drive sales and increase brand visibility within the distribution channel.
Key Responsibilities:
- Develop and implement trade marketing strategies to drive sales and increase brand visibility within the distribution channel, present marketing concepts for physical point-of-sale projects
- Utilize deep understanding of retail KPIs, consumer journeys, retail needs, and restrictions to tailor marketing initiatives to meet the needs of our retail partners
- Gather product, campaign, and sales input for launches, and create specific briefings for tool creation (windows, POS displays, activations, etc)
- Manage the creation process to meet defined KPIs, including timeline and budget
- Drive technical development and prototyping within budget, collaborating with internal and external partners
- Collaborate with International Marketing to optimize brand and product presentation globally
- Maintain close alignment with category Marketing teams to ensure consistency with category objectives as well as regularly visit points of sale to enhance expertise and gain on-the-ground experience
- Assist in establishing and managing global online Trade Marketing standards, processes, and content
Requirements:
- Bachelor's degree in marketing, business administration, or a related field
- Minimum of 4 years of relevant international work experience in trade marketing, brand marketing, or retail design, preferably in the consumer goods and lifestyle industry
- Deep understanding of retail KPIs, consumer journeys, retail needs, and restrictions
- Proven experience with leading freelancers and external agencies, ideally in the field of retail design and production
- Outstanding project management skills and ability to handle multiple topics simultaneously under high pressure
- Passion for all aspects of retail, paired with executional excellence and attention to detail
- Experience with online trade marketing is a plus
- Ambition and flexibility, challenging the status quo with a hands-on, start-up mentality and a collaborative team player approach
- Excellent English communication and influencing skills, with the ability to build relationships with external partners and corporate stakeholders, German language is beneficial, but not mandatory
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