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Campaign Marketing Manager

vor 2 Monaten


Bayreuth, Bayern, Deutschland CYBEX GMBH Vollzeit

Your Responsibilities:

  • Ensure outstanding consumer engagement within the Juvenile Sector, leveraging product marketing and communication expertise across various channels, including digital platforms and point of sale.
  • Act as the primary contact for marketing campaign inquiries from various departments such as GTM, Product Management, Trade Marketing, International Marketing, Digital Teams, and Sales.
  • Aim to create a unified voice for both internal and external stakeholders, ensuring clarity in portfolio hierarchy, messaging, and communication strategies for each sub-brand.
  • Contribute expertise to the Go-to-Market process and assist in the global campaign rollout.
  • Oversee the creation of marketing assets in alignment with Go-to-Market schedules.
  • Initiate new product marketing campaigns by briefing relevant stakeholders and coordinating pre-production and post-production activities for all campaign materials, ensuring content is current in all Asset Management Systems.
  • Support digital teams with briefings for landing pages and product detail pages, providing guidelines for product imagery, feature prioritization, and localized content.
  • Collaborate with the Trade Marketing Team to develop a comprehensive point-of-sale strategy aligned with brand and category objectives, delivering necessary assets and communication tools punctually.
  • Serve as the liaison to the PR & Social Media Team, supplying essential campaign and product information for the development of a Social Media Communication Plan and influencer content strategies.
  • Foster collaboration with the International Marketing Team to enhance campaign execution across global and local teams, promoting continuous information sharing for a global perspective.

Your Qualifications:

  • Completed Bachelor's or Master's degree in Marketing or a related business discipline.
  • Extensive professional experience as a Marketing Manager in a consumer-focused environment.
  • Proficient in Microsoft Office applications.
  • Ability to strategize and manage at both tactical and operational levels.
  • Proactive and assertive with a strong hands-on approach.
  • Team-oriented professional capable of empowering stakeholders through in-depth product marketing knowledge.
  • Exceptional communication and interpersonal skills, with a proven ability to collaborate effectively with cross-functional teams.
  • Fluency in English; proficiency in German is a plus.

Please include your portfolio with your application to help us better assess your qualifications for this role.