Strategic Marketing Insights Specialist

vor 1 Woche

Düsseldorf, Nordrhein-Westfalen, Deutschland Circana Vollzeit

About the Role



As a Strategic Marketing Insights Specialist at Circana, you will be an integral part of our EMEA&APAC Media&Analytics Solutions Delivery team. Your primary objective will be to support primarily FMCG (occasionally General Merchandise) manufacturer and retailers with their growth plans by analyzing the impact of their in-store sales and marketing activity and identifying opportunities to improve performance.



The successful candidate will join a dynamic team whose core objective is to deliver actionable insights to clients using machine analytics based on EPOS data. As a key liaison between Circana's data scientists, insights Analysts, and commercials, you will facilitate the delivery process and ensure high-quality insights.



Your Responsibilities




  • Leverage data and analysis to make concise and compelling recommendations to clients.
  • Effectively manage the relationship with the client and its suppliers (eg. Media agency) to ensure all required data is collected and validated.
  • Be the key liaison between Circana's data scientists (based in Athens Greece), insights Analysts, and commercials to facilitate the delivery process and insights quality.
  • Ensure quality of the project through building project scope, performing quality checks, tracking timelines, challenging results.
  • Ensure the adequacy of the study set up and results with client expectations (as described by the SoW).
  • Interpret clients' business questions into project specifications understanding project objectives and deliverables for Circana's analytics solutions.
  • Prepare impactful and relevant presentation materials (PowerPoint, Excel, potentially Unify-Circana online visualization platform) and potentially present them to the client.
  • Rationalize intermediate outcomes and provide feedback and guidance to Circana's analysts and data scientists.


About You



We are looking for a highly motivated individual with a strong analytical mindset and excellent communication skills. To be successful in this role, you should have:




  • A deep interest in or understanding of marketing strategy and/or FMCG business/market trends.
  • Previous relevant experience, preferably with data analysis (insight) or data management background – marketing mix insight delivery a big advantage.
  • An understanding of Media channels and how advertising works.
  • Strong analytical skills with an aptitude for accurately managing and interpreting data and proficient in MS Office.
  • Prior experience of working with Circana Market Advantage or similar big-data platforms.
  • Knowledge of types of analytical principles such as A/B Testing, Multi-Touch attribution and Marketing Mix.
  • Strong analytical, insightful, and strategic thinking skills.
  • Ability to interpret data and develop strong storytelling narratives.
  • Excellent presentation skills with the ability to make complex data simple to understand.
  • Good planning and organisational skills, able to manage multiple projects and local and offshore resources.
  • A positive and enthusiastic attitude with an aptitude to learn.
  • Self-motivated, accountable, and committed with good decision-making and project management skills.
  • Ability to work in a fast-paced environment managing multiple projects and stakeholders.
  • Articulate, able to proactively identify and communicate issues, taking ownership for resolution and/or escalating as appropriate.


About Circana



Circana is a company that champions diversity, equity, and inclusion. We believe in the undeniable strength that diversity brings to our business, employees, clients, and communities. Our culture is flexible and accommodating to our work and personal lives, and we celebrate victories both big and small.



This position can be located within travelling distance from Dusseldorf, Germany. Estimated salary: €60,000 - €80,000 per annum, depending on experience and qualifications.

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