Digital Marketing Strategist
vor 2 Wochen
Your mission is to drive business growth through comprehensive marketing strategies, leveraging digital channels to reach target audiences and enhance brand awareness.
You will join our cross-functional Group Sales & Marketing team, reporting to the Group Director Digital Marketing and Customer Experience.
Your key responsibilities will include:
- Developing and executing marketing strategies to effectively reach target groups and enhance brand consideration.
- Contributing to the Glocal Sales & Marketing business strategy by co-owning and co-creating customer acquisition strategies with our Markets Marketing teams.
- Delivering a superior customer journey to create awareness among prospects, acquire new contacts for our database, and generate strong MQLs in alignment.
- Contributing to the digital roadmap by leveraging MAs inputs and building necessary digital capabilities in collaboration with the Digital Factory.
- Developing and executing high-impact content strategies that engage diverse customer segments, drive global campaign adoption, and ensure measurable success through the integration of GenAI capabilities and effective content management.
- Own and drive the performance of global marketing initiatives by defining KPIs for central and local activities, setting customer awareness and acquisition goals, managing campaign execution, and developing analytics capabilities to optimize efficiency and effectiveness.
Your profile should include:
- A Master's degree in Marketing with at least 10+ years' experience in B2B digital marketing, brand management in fast-growing and international companies preferably from manufacturing or construction sectors.
- A proven track-record in building and executing lead generation and customer acquisition programs.
- Experience in leveraging B2B digital marketing channels, social media platforms, influencer marketing, and emerging brand marketing trends.
- Understanding of the importance of a seamless and consistent UX/UI, experience in leading digital projects.
- Experience in a cross-functional & international environment, with success in complex matrix environments.
- Strong English language proficiency is mandatory.
An analytical and strategic thinker with a passion for digital technologies and customer engagement, known for delivering strong results in end-to-end execution. Excellent interpersonal, verbal, and presentation-writing skills, paired with attentive listening to understand user needs. Self-motivated and adept at prioritizing and managing multiple tasks efficiently. Proven experience with Agile methodologies and work delivery. A creative professional with a meticulous attention to detail and strong organizational abilities.
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