Customer Acquisition Director

vor 4 Wochen

Blieskastel, Saarland, Deutschland Hager Vertriebsgesellschaft mbH & Co. KG Vollzeit
Customer Acquisition Leader

Your mission is to drive business growth through effective customer acquisition strategies.

You will join our cross-functional Group Sales & Marketing team, reporting to the Group Director Digital Marketing and Customer Experience. Your duties will include:

  • Developing and executing comprehensive marketing strategies to reach target groups and enhance brand awareness.
  • Contributing to the Glocal Sales & Marketing business strategy by co-owning and co-creating customer acquisition strategies with our Markets Marketing teams.
  • Delivering a superior customer journey to create awareness among prospects, acquire new contacts, and generate strong MQLs.
  • Contributing to the digital roadmap by leveraging MAs inputs and building necessary digital capabilities.
  • Developing and executing high-impact content strategies that engage diverse customer segments and drive global campaign adoption.
  • Own and drive the performance of global marketing initiatives by defining KPIs, setting customer awareness and acquisition goals, and managing campaign execution.
  • Leading a diverse team of digital marketing professionals, building a high-performing Customer Acquisition team, and ensuring continuous growth and development of team members.

Your profile should include:

  • A Master's degree in Marketing with at least 10+ years' experience in B2B digital marketing, brand management in fast-growing and international companies.
  • A proven track-record in building and executing lead generation and customer acquisition programs.
  • Experience in leveraging B2B digital marketing channels, social media platforms, influencer marketing, and emerging brand marketing trends.
  • Strong English language proficiency and experience in a cross-functional & international environment.

An analytical and strategic thinker with a passion for digital technologies and customer engagement, known for delivering strong results in end-to-end execution. Excellent interpersonal, verbal, and presentation-writing skills, paired with attentive listening to understand user needs. Self-motivated and adept at prioritizing and managing multiple tasks efficiently. Proven experience with Agile methodologies and work delivery. A creative professional with a meticulous attention to detail and strong organizational abilities.

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