Customer Acquisition Director

vor 3 Wochen

Blieskastel, Saarland, Deutschland Hager Vertriebsgesellschaft mbH & Co. KG Vollzeit
Customer Acquisition Leader

Your mission is to drive business growth through effective customer acquisition strategies.

Key Responsibilities:

  • Develop and execute comprehensive marketing plans to reach target audiences and enhance brand awareness.
  • Collaborate with cross-functional teams to contribute to the Group Sales & Marketing business strategy.
  • Deliver a superior customer journey to create awareness, acquire new contacts, and generate strong leads.
  • Contribute to the digital roadmap by leveraging market insights and building necessary digital capabilities.
  • Develop and execute high-impact content strategies to engage diverse customer segments and drive global campaign adoption.
  • Own and drive the performance of global marketing initiatives by defining KPIs, setting customer awareness and acquisition goals, and managing campaign execution.
  • Lead a diverse team of digital marketing professionals and ensure continuous growth and development of team members through effective leadership and performance management.

Your Profile:

  • Master's degree in Marketing with at least 10+ years' experience in B2B digital marketing, brand management in fast-growing and international companies.
  • Proven track-record in building and executing lead generation and customer acquisition programs.
  • Experience in leveraging B2B digital marketing channels, social media platforms, influencer marketing, and emerging brand marketing trends.
  • Strong English language proficiency mandatory.

Requirements:

  • Strong analytical and strategic thinking skills.
  • Passion for digital technologies and customer engagement.
  • Excellent interpersonal, verbal, and presentation-writing skills.
  • Self-motivated and adept at prioritizing and managing multiple tasks efficiently.
  • Proven experience with Agile methodologies and work delivery.

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