Senior Marketing Manager
vor 24 Stunden
Are you passionate about creating innovative marketing strategies that drive business growth? Do you have a knack for storytelling and a deep understanding of the healthcare industry? We're seeking a talented Senior Marketing Manager to join our team at Siemens Healthineers AG.
About the RoleAs a Senior Marketing Manager, you will be responsible for developing and executing comprehensive marketing plans that position Siemens Healthineers as a thought leader in healthcare worldwide. You will lead large projects, steering international teams and working on content creation for cross-business topics such as sustainability, networked care, or clinical topics.
Key Responsibilities- Create customer-facing content and marketing plans to position Siemens Healthineers as a thought leader in healthcare worldwide.
- Lead large projects, steering international teams and working on content creation for cross-business topics.
- Drive end-to-end content creation process from idea intake, ideation, content creation, and content re-purposing.
- Analyze the needs and challenges of healthcare providers across their hierarchy, as well as market trends and activities of other players in healthcare.
- Work with corporate functions, global and regional organizations to support messaging with technology trends, portfolio of products and services, and case studies from healthcare providers.
- Facilitate a strong collaboration across distributed stakeholders by organizing face-to-face and virtual workshops for content co-creation globally.
- Create messaging and comprehensive content ecosystems of interconnected content assets to increase brand awareness and to support lead generation.
- Take action to refine messaging and content assets based on performance insights.
- University degree in healthcare, innovation, business administration or management studies with a focus on marketing.
- Many years of professional experience in business, marketing, or in consulting.
- Profound experience in storytelling, messaging, and content creation for delivery to healthcare professionals.
- Experience in agile environments within a corporate structure.
- In-depth knowledge of the healthcare sector; professional experience in the MedTech industry is an advantage.
We offer a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Depending on the experience and qualifications background of the applicant, task enrichment into the area above the general pay scale is possible.
About UsSiemens Healthineers is a leading global medical technology company with 71,000 dedicated colleagues in over 75 countries. We are driven to shape the future of healthcare and make a positive impact on people's lives.
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