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Senior Marketing Director

vor 2 Monaten


Erlangen, Bayern, Deutschland Siemens Healthineers AG Vollzeit
Senior Marketing Manager

Are you passionate about shaping the future of healthcare? We're seeking a talented Senior Marketing Manager to join our global team at Siemens Healthineers AG.

About the Role

As a Senior Marketing Manager, you will be responsible for creating customer-facing content and marketing plans to position Siemens Healthineers as a thought leader in healthcare worldwide. You will lead large projects, steering international teams and working on content creation for cross-business topics such as sustainability, networked care, or clinical topics.

Key Responsibilities
  • Create customer-facing content and marketing plans to position Siemens Healthineers as a thought leader in healthcare worldwide.
  • Lead large projects, steering international teams and working on content creation for cross-business topics.
  • Drive end-to-end content creation process from idea intake to content re-purposing.
  • Analyze the needs and challenges of healthcare providers across their hierarchy, as well as market trends and activities of other players in healthcare.
  • Work with corporate functions, global and regional organizations to support messaging with technology trends, portfolio of products and services, and case studies from healthcare providers.
  • Facilitate strong collaboration across distributed stakeholders by organizing face-to-face and virtual workshops for content co-creation globally.
  • Create messaging and comprehensive content ecosystems of interconnected content assets to increase brand awareness and support lead generation.
  • Take action to refine messaging and content assets based on performance insights.
Requirements
  • University degree in healthcare, innovation, business administration or management studies with a focus on marketing.
  • Many years of professional experience in business, marketing, or in consulting.
  • Profound experience in storytelling, messaging, and content creation for delivery to healthcare professionals.
  • Experience in agile environments within a corporate structure.
  • In-depth knowledge of the healthcare sector; professional experience in the MedTech industry is an advantage.
Attributes and Skills
  • Excellent written and oral communication skills in English; German language skills are an advantage.
  • Enjoy using digital tools and methods to enable distributed teams to work toward a common goal.
  • Demonstrate creative thinking and co-creation capabilities, a pragmatic way of implementation, and a pro-active working style in interdisciplinary, diverse teams.
  • Highly motivated with a proven track record of delivering results and guiding global, cross-functional teams.

We offer a flexible and dynamic environment with opportunities to grow personally and professionally. If you're passionate about shaping the future of healthcare, we encourage you to apply for this exciting opportunity.