Global Senior Strategic Digital Marketing Director

vor 1 Woche

Erlangen, Bayern, Deutschland Siemens Healthcare GmbH Vollzeit
Unlock Your Potential as a Global Senior Strategic Digital Marketing Manager

Are you ready to shape the future of healthcare? Siemens Healthineers is a leading global medical technology company, and we're looking for a talented individual to join our team as a Global Senior Strategic Digital Marketing Manager.

About the Role

We're seeking a seasoned digital marketing professional to lead our global digital marketing efforts. As a key member of our team, you'll be responsible for developing and implementing strategic plans to drive demand generation, manage marketing materials, and oversee key marketing tasks to promote our products and services.

Your Key Responsibilities
  • Develop and execute global digital marketing campaigns to drive demand generation and lead conversion
  • Manage the development and implementation of marketing materials, including content, email, and social media campaigns
  • Oversee strategic planning, development, and coordination of key marketing tasks to promote our products and services
  • Define and analyze key performance indicators (KPIs) for all marketing activities and assets created
  • Develop complex reports, create content for digital assets, and measure sales and promotional communications effectiveness
  • Support the evaluation of supplier/vendor relationships and guide the preparation of project and marketing plans
  • Liaise with regional teams to deliver high-impact rollout plans and materials that include verbal and written communication, training, and collateral
Your Qualifications and Experience
  • You have a degree in marketing, business administration, healthcare, or a related field
  • You have extensive experience in digital marketing, including customer journey design, digital campaign creation, and implementation, with a focus on the healthcare device market
  • You have working knowledge of digital marketing concepts, demand generation campaign practices, content management tools, marketing automation, and analytics platforms
  • You have experience in digital campaign project management, managing projects with direct stakeholder collaboration
About Our Culture

At Siemens Healthineers, we value diversity, open debate, and the will to challenge convention. We're a global team of 71,000 dedicated colleagues in over 75 countries, driven to shape the future of healthcare. Our culture is built on collaboration, innovation, and a passion for making a difference.

We're committed to equal opportunities and welcome applications from individuals with disabilities. If you're interested in learning more about this opportunity, please contact us at [insert contact information].

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