Regional Performance Marketing Lead
vor 4 Wochen
In Wolt, our Central Growth Team drives the entire user funnel from awareness to retention for both new and existing customers as well as our courier partners in our 27 markets. With a strategic mindset, we work to acquire new users and ensure our overall funnel is in good shape. Efficiency and incrementality are key drivers for our marketing decisions.
Our 30+ person Performance Marketing Team consists of experts in digital marketing and analytics. We are now seeking a top individual to strengthen the team and focus on growing our business in Germany through online marketing channels. The role will be based in Wolt's Berlin office and is a fixed-term parental leave cover position. The person in this role will directly report to the Global Head of User Acquisition.
Key Responsibilities- Accountable for overall Performance Marketing activities and investment in Germany
- Lead the team responsible for our online new user acquisition in Germany
- Drive meaningful performance marketing team-wide initiatives - design, manage, help to implement, and execute user acquisition strategies
- Collaborate with Online Brand Performance and Engagement teams, ensuring their activities are aligned with Performance Marketing Strategy in Germany
- Manage cross-functional senior stakeholders to establish strategy, plans, and processes that will help us achieve team-wide KPIs
- Work towards clear marketing KPIs such as ROI, CAC & LTV
- Identify top-performing partners and channels and build strong relationships
- Proven track record in Web & Mobile User Acquisition
- Background in gaming/tech/app/mobile industry and specific experiences in some subset of Paid Social, Google & Programmatic
- Extensive hands-on experience with paid online marketing (either on Ad Manager or FMP), managing & scaling your own budget, in the mobile or E-commerce industry
- Solid experience working with web & mobile tracking, analytics and attribution
- Ability to identify & troubleshoot attribution/tracking issues
- Detail-oriented with the ability to work independently and manage multiple projects
- A passionate and organized self-starter, who doesn't accept the status quo, but always seeks to improve and automate workflows as well as come up with new approaches in order to increase performance and accelerate growth
- Excellent written and verbal communication skills in English, other languages are a plus
Please note: This role is a fixed-term contract for approximately 12 months to cover maternity leave.
If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going
Along with a competitive salary and benefits, you will also be eligible for our stock option plan. Another note is that we do not accept applications sent by mail. You should submit your application through our careers website ", "lang_code": "en"}
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