Senior Product Marketing Manager

Vor 5 Tagen

Köln, Nordrhein-Westfalen, Deutschland HRS Group Vollzeit
About HRS Group

HRS Group is a pioneering company in the business travel industry, dedicated to elevating every stay through innovative technology. With a rich history of experience, our digital platform, driven by cutting-edge technology, transforms how companies and travelers Stay, Work, and Pay.

Our Mission

We aim to revolutionize the way businesses stay, work, and pay by leveraging technology and Artificial Intelligence. Our platform-based solutions are reinventing end-to-end travel management and the traveler experience for transient, meetings, and workforce segments for Fortune companies worldwide.

Key Responsibilities
  • Develop effective positioning strategies to communicate our value proposition to the target B2B audience.
  • Conduct market research, analyze data, and identify customer needs to tailor marketing strategies that resonate with B2B customers.
  • Create compelling product messaging and sales collateral for different marketing channels.
  • Work effectively with cross-functional teams, including product management, sales, and marketing communications, to ensure successful product launches and campaigns.
  • Monitor marketing performance metrics and use insights to make informed decisions and continuously optimize marketing efforts for better results.
Requirements
  • Several years of experience in a product marketing role for an AI-powered data intelligence and predictive analytics solutions, SAAS or B2B company.
  • Ability to develop effective positioning strategies to communicate our value proposition to the target B2B audience.
  • Proficiency in conducting market research, analyzing data, and identifying customer needs to tailor marketing strategies that resonate with B2B customers.
  • Excellent written and verbal communication skills to create compelling product messaging and sales collateral for different marketing channels.
  • Strong teamwork and collaboration skills to work effectively with cross-functional teams.
  • Ability to analyze data, monitor marketing performance metrics, and use insights to make informed decisions and continuously optimize marketing efforts for better results.
What We Offer
  • Access to a global network of a globally united and mutually responsible team that is passionately dedicated to renewing the travel industry.
  • An entrepreneurial driven environment of full ownership and execution focus that offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey.
  • A radical culture of retrospectives and continuous improvement that allows you to continuously learn and actively contribute to making business life better, smarter, and more sustainable.

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