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Senior Marketing Communications Manager
vor 1 Monat
The Senior Cross-Segment Marketing Communications Manager is a key member of the global Marketing Communications team in the Business Unit Communications, Security Systems division. The Marketing Communications department is a strong and dynamic in-house creative services team responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio covering the brands Bosch, Dynacord, Electro-Voice, RTS and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercom, public address systems and more – and targets an equally broad audience from musicians to governments to stadiums. Team members are based in Europe, the US, Singapore and China.
Key Responsibilities:
- Develop and drive comprehensive digital marketing communications strategies that align with the company's business goals and objectives.
- Lead the strategic planning and execution of digital marketing communications campaigns across web, social media, email, blogs, and other digital communication tools.
- Identify and leverage market trends and competitor insights to ensure a competitive edge in digital communications.
- Build, empower and nurture a strong in-house team of specialized in-house experts who consult and support the segments in the areas of digital marketing, design and events.
- Collaborate with cross-functional teams to ensure alignment and integration of digital marketing communications strategies.
Requirements:
- 10+ years of experience in digital marketing communications, with a focus on strategy implementation and execution.
- Strong leadership skills with experience managing and developing teams.
- Strong project management skills with the ability to lead cross-functional teams.
- Proficiency in digital marketing communications tools and platforms, including SEO, SEM, CRM, CMS, email marketing, and marketing automation.
- Proficiency in web development languages (HTML, CSS) and experience with content management systems.
- Excellent analytical skills and experience with web analytics tools (Google Analytics).
About Us:
We are a global leader in the development and manufacture of technology and services. We offer flexible working models: from various part-time options to mobile working and job sharing. Feel free to contact us. Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore, we welcome all applications, regardless of gender, age, disability, religion, ethnic origin or sexual identity.
