Senior Marketing Communications Manager

vor 4 Wochen

Straubing, Bayern, Deutschland Bosch Vollzeit
Job Description

The Senior Cross-Segment Marketing Communications Manager is a key member of the global Marketing Communications team in the Business Unit Communications, Security Systems division. This team is responsible for global marketing communications and brand management for the Bosch Communications, Sound and Audio portfolio, covering the brands Bosch, Dynacord, Electro-Voice, RTS, and Telex. The diverse product portfolio includes loudspeakers, audio electronics, intercoms, public address systems, and more, targeting a broad audience from musicians to governments to stadiums.

Key Responsibilities:

  • Lead the development of comprehensive digital marketing communications strategies that align with the company's business goals and objectives.
  • Oversee the selection, implementation, and optimization of digital marketing communications tools and platforms.
  • Manage and optimize digital marketing communications campaigns to drive traffic, engagement, and conversions.
  • Collaborate with cross-functional teams to ensure alignment and integration of digital marketing communications strategies.
  • Develop and execute digital marketing communications strategies across web, social media, email, blogs, and other digital communication tools.

Requirements:

  • 10+ years of experience in digital marketing communications, with a focus on strategy implementation and execution.
  • Strong leadership skills with experience managing and developing teams.
  • Strong project management skills with the ability to lead cross-functional teams.
  • Proficiency in digital marketing communications tools and platforms, including SEO, SEM, CRM, CMS, email marketing, and marketing automation.
  • Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).

Additional Information:

Bosch offers flexible working models, including part-time options, mobile working, and job sharing. We welcome all applications, regardless of gender, age, disability, religion, ethnic origin, or sexual identity.

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