Senior Product Marketing Strategist

vor 1 Monat


Berlin, Berlin, Deutschland Talon GmbH Vollzeit

Overview

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Talon GmbH is a rapidly growing company that offers innovative solutions in the field of customer experience martech B2B SaaS product marketing and go-to-market strategies.

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Salary

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The estimated salary for this position is around €120,000 - €150,000 per year, depending on experience and qualifications.

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Job Description

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We are seeking an experienced Senior Product Marketing Strategist - Innovation Leader to join our team. The successful candidate will be responsible for leading the development and execution of our product marketing strategy.

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The role will involve collaborating with the go-to-market team to drive initiatives that enhance product positioning, pricing, packaging, and competitive differentiation.

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The Senior Product Marketing Strategist will also work closely with the product and sales teams to refine our understanding of the addressable market, ensuring our offerings meet customer needs and market demands.

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This position is pivotal in aligning our marketing efforts with business objectives to drive growth and market leadership.

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Responsibilities

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  • Market Research & Analysis: Conduct customer, market, pricing, and competitive research to identify customer needs, market trends, and opportunities for growth
  • Messaging & Positioning: Craft compelling stories to communicate our vision of redefining the category of Loyalty & Promotions and connect our product with technical, marketing, and C-suite audiences
  • Product Influence: Collaborate closely with the Product team to influence the product roadmap by providing market insights and customer feedback
  • Pricing: Develop innovative, impactful pricing and packaging recommendations for new and existing products
  • Competitive Strategy: Become an expert in competitive research, defining areas of strength and differentiation for Talon GmbH
  • Go-to-Market Strategy: Leverage competitive insights to build and execute strategic sales plays in partnership with marketing and sales leaders
  • Strategic Enablement: Work with Marketing, Sales, and Customer Success teams to ensure internal teams are enabled and that content reaches the right audiences
  • KPIs and Reporting: Establish key performance indicators (KPIs) to measure the success of pricing strategies and product initiatives
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Requirements

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  • 7+ years of experience in customer experience martech B2B SaaS product marketing and go-to-market (GTM) strategies
  • Experience in business consulting, product management, or marketing is a plus but not necessary
  • Exceptional communication skills, with the ability to translate technical features into benefits for a wide audience
  • Strong cross-functional relationship-building skills with stakeholders
  • The ability to understand and identify market trends, competitor actions, and user needs across multiple segments
  • Strong prioritization skills and the ability to juggle multiple projects at once
  • A passion for creating customer value and solving problems
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Benefits

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  • 30 vacation days
  • Remote-work abroad up to 90 days
  • In-house German language courses
  • Discounted Urban Sports Club membership and BVG ticket
  • Work-Dog-Balance, your best friend is more than welcome
  • Mental health support with Nilo.health
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Why Join Us?

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  • The right attitude: modern methods and a diverse, creative workspace with an open and international culture
  • Everyone for the product: Together we create a flexible, highly scalable product with state-of-the-art technologies
  • Healthy Growth: Growing our company means growing everyone in the team
  • A great environment: Flexible and family-friendly environment, bright and easily accessible offices, modern software and hardware
  • High flexibility degree: Prefer to work early or late at night? Do you have to pick up your children from kindergarten? Do you prefer working abroad?
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We strive for a healthy and safe workplace and strictly prohibit harassment of any kind.



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