Senior Digital Marketing Strategist
vor 1 Tag
We are seeking a highly skilled Senior Digital Marketing Strategist to join our team at Studydrive GmbH.
As Europe's leading student community, we have transformed the education market with over 3 million registered students. Our users find direct access to their fellow students, helpful learning materials, and answers to their most important questions about their studies.
We offer our corporate customers unique access to the largest pool of young talent in Europe. We are an indispensable partner in recruiting and employer branding of junior staff and constantly develop new formats for attracting young talents with renowned companies in Germany.
With our hybrid working environment, you will alternate between working in the office and working from home. You will be part of the successful and international StepStone Group since 2019.
Your Key Responsibilities- You will play a pivotal role in enhancing user engagement and driving conversions across our B2C target group as our Senior Digital Marketing Strategist.
- Take full ownership of our marketing automation tool (Braze) and manage communication channels, such as email, push notifications, and in-app messages.
- Design and optimize personalized marketing workflows to improve user experience, retention, and conversions to our premium subscription.
- Collaborate with cross-functional teams, including other marketing specialists, the product team, and the head of growth, to optimize the entire marketing and sales funnel through targeted and retargeted campaigns.
- Drive continuous improvement through advanced audience segmentation, journey mapping, A/B testing, and campaign delivery optimization.
- Manage end-to-end processes for all marketing channels (currently email, in-app message, push notification, content cards) from development and deployment to reporting and insights generation.
- Identify opportunities to enhance the technical setup and explore new tools to elevate our marketing automation efforts.
- Lead and mentor a Jr. Marketing Automation Manager, fostering growth and knowledge-sharing.
- You should have extensive experience in using and implementing marketing automation tools, with a proven track record in email marketing and multichannel communication.
- Expertise in digital marketing channels, including web, email, push, and social media.
- Strong analytical skills with the ability to interpret data, measure performance, and optimize campaigns. Basic SQL and intermediate Excel would be nice to have.
- In-depth knowledge of customer acquisition and retention strategies, as well as the latest market trends.
- Technical skills: basic knowledge of CSS and HTML, with the ability to make backend updates to email templates.
- A self-driven, methodical, and goal-oriented mindset to manage priorities effectively.
- Experience in content marketing and understanding its role in the user journey.
- Excellent communication in English, German is a plus.
- An estimated salary of €60,000 - €80,000 per year, depending on your experience.
- 30 vacation days per year.
- Support for your professional development with a budget for conferences, books, courses or whatever you see fit + 4 'study days' per year.
- A hybrid working environment.
- More benefits: decide between a BVG ticket, lunch support, Urban Sports Club, and access to a large selection of discounts for various online stores via Future Bens & Corporate Benefits.
- Free German classes for beginners and advanced learners.
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