Senior Product Marketing Manager
vor 4 Wochen
About the Role
We are seeking a Senior Product Marketing Manager to join our Global Brand Team based in Berlin. As a key member of the team, you will be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets.
Key Responsibilities:
- Support the expansion and strengthening of HelloFresh group's product offering through strategic initiatives and go-to-market plans
- Provide Insights for new product development and growth of existing products
- Develop product positioning that aligns to USP's across the HFG brand portfolio, in close alignment with Global Brand Strategy
- Support and guide local Product Marketing Managers to develop and execute go-to-market plans in line with product expansion roadmaps
- Collaborate with Strategic Product and Marketing Communication teams to deliver product messaging that reinforces brand benefits, drive product marketing and commercial metrics
- Consult on product related consumer research projects, working closely with the Global Consumer Insights team
Requirements
- Relevant university degree in Marketing, Business or other related field of study
- 6+ years' experience in Product Marketing, Brand Management, Marketing Communications, or product management, preferably in eCommerce and/or food products
- Proven track record of developing product marketing plans from positioning through to execution and demonstration of its impact
- Experience in & knowledge of digital marketing channels and proven track record of successful new product launches
- Experience mining various data sources and connecting them to form tangible insights
- Ability to stay focused, prioritizing and managing multiple deliverables simultaneously in a fast-paced environment
- Strong interpersonal skills with an ability to influence and motivate people at all levels within international environments and across a broad variety of job functions
What We Offer
- Elevate your lifestyle with a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model
- Immerse yourself in a diverse global community of 90+ nationalities
- Enjoy exclusive discounts on your weekly HelloFresh box and office meals
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits
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