Senior Product Marketing Manager
Vor 5 Tagen
As a Senior Product Marketing Manager for Loyalty, you will play a key role in strengthening customer retention across both our Meal Kit and Ready-to-Heat (RTH) brands. You will work closely with the Global Brand Team, Digital and Physical Product Teams to drive the strategy behind loyalty-focused product messaging and communication.
Key Responsibilities- Develop and execute messaging and communication strategies aimed at retaining and engaging our loyal customer base across all products.
- Ensure alignment of loyalty efforts across Meal Kit and RTH brands, working closely with the Digital and Physical Product Teams to streamline loyalty initiatives.
- Identify which products drive customer loyalty, develop strategies to communicate their value, and integrate these insights into broader brand campaigns.
- Collaborate with cross-functional teams, including Brand, Marketing, Product, and Creative, to align loyalty strategies with ongoing product and brand initiatives.
- Lead Marketing for go-to-market strategies for loyalty-specific product features, ensuring that they are communicated effectively across international markets.
- Work with Brand Strategy and Consumer Insights teams to understand customer behavior, loyalty drivers, and how brand perception affects retention.
- Analyze loyalty metrics and customer segmentation, using data to provide actionable insights and to inform marketing decisions.
- Drive strategic brand positioning, ensuring loyalty programs contribute to positive brand perception and growth in customer lifetime value.
- 6+ years of experience in Product Marketing, Brand Management, or Customer Engagement roles, ideally in an eCommerce, FMCG, or tech environment.
- Experience working closely with Tech stakeholders and Product Teams, with the ability to influence and guide product development with a focus on customer loyalty.
- Proven expertise in brand marketing and a strong understanding of brand research, metrics, and attitudinal segmentation.
- A strategic mindset, with a passion for developing customer loyalty strategies that enhance brand perception and increase retention.
- Strong project management skills; you are comfortable managing multiple initiatives in parallel across diverse markets.
- A collaborative approach, with experience leading cross-functional teams in an international and multi-brand environment.
- Excellent skills in messaging and positioning, with the ability to craft compelling, clear narratives that resonate with loyal customers.
- Strong understanding of customer behavior and the ability to leverage insights to shape product marketing initiatives and loyalty strategies.
- Data-driven: experience analyzing customer data, loyalty metrics, and brand research to inform marketing decisions.
-
Senior Product Marketing Manager
vor 3 Wochen
Berlin, Berlin, Deutschland Trade Republic VollzeitUnlock Your Potential at Trade RepublicWe're on a mission to democratize wealth, and we're looking for a talented Senior Product Marketing Manager to join our team. As a key player in our Marketing Team, you'll shape a brand that stands for the democratization of wealth, raising awareness for our mission by bringing together the best creative talents and...
-
Senior Product Marketing Manager
vor 3 Wochen
Berlin, Berlin, Deutschland Trade Republic VollzeitUnlock Your Potential at Trade RepublicWe're on a mission to democratize wealth, and we're looking for a talented Senior Product Marketing Manager to join our team. As a key player in our Marketing Team, you'll shape a brand that stands for the democratization of wealth, raising awareness for our mission by bringing together the best creative talents and...
-
Senior Product Marketing Manager
vor 1 Tag
Berlin, Berlin, Deutschland Trade Republic VollzeitUnlock Your Potential at Trade RepublicWe are on a mission to democratize wealth, and we need your expertise to make it happen. As a Senior Product Marketing Manager, you will be part of a world-class team that shapes a brand that stands for the democratization of wealth. Your role will be to develop and execute global marketing strategies for our existing...
-
Senior Product Marketing Manager
Vor 3 Tagen
Berlin, Berlin, Deutschland Trade Republic VollzeitUnlock Your Potential at Trade RepublicWe are on a mission to democratize wealth, and we need talented individuals like you to help us achieve this goal. As a Senior Product Marketing Manager, you will play a crucial role in shaping our brand and spreading the word about our mission.About the TeamOur Marketing Team is a dynamic and creative group of...
-
Senior Product Marketing Manager
vor 2 Wochen
Berlin, Berlin, Deutschland Trade Republic VollzeitUnlock Your Potential at Trade RepublicWe're on a mission to democratize wealth, and we need talented individuals like you to help us achieve it. As a Senior Product Marketing Manager at Trade Republic, you'll play a crucial role in shaping our brand and spreading the word about our mission.About the TeamOur Marketing Team is a dynamic and creative group of...
-
Senior Product Marketing Manager
vor 2 Wochen
Berlin, Berlin, Deutschland Trade Republic VollzeitUnlock Your Potential at Trade RepublicWe're on a mission to democratize wealth, and we need talented individuals like you to help us achieve it. As a Senior Product Marketing Manager at Trade Republic, you'll play a crucial role in shaping our brand and spreading the word about our mission.About the TeamOur Marketing Team is a dynamic and creative group of...
-
Senior Product Marketing Manager
vor 3 Wochen
Berlin, Berlin, Deutschland Trade Republic VollzeitUnlock Your Potential at Trade RepublicWe're on a mission to democratize wealth, and we need talented individuals like you to help us achieve it. As a Senior Product Marketing Manager at Trade Republic, you'll play a crucial role in shaping our brand and spreading the word about our mission.About the RoleYou'll collaborate closely with our product management...
-
Senior Product Marketing Manager
vor 3 Wochen
Berlin, Berlin, Deutschland Trade Republic VollzeitUnlock Your Potential at Trade RepublicWe're on a mission to democratize wealth, and we need talented individuals like you to help us achieve it. As a Senior Product Marketing Manager at Trade Republic, you'll play a crucial role in shaping our brand and spreading the word about our mission.About the RoleYou'll collaborate closely with our product management...
-
Senior Product Marketing Manager
vor 3 Wochen
Berlin, Berlin, Deutschland Altium VollzeitAbout the RoleAltium is seeking a highly skilled Senior Product Marketing Manager to join our team in Germany. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive growth and awareness for our Altium 365 electronics development platform.Key ResponsibilitiesDevelop clear and compelling...
-
Senior Product Marketing Manager
vor 3 Wochen
Berlin, Berlin, Deutschland Altium VollzeitAbout the RoleAltium is seeking a highly skilled Senior Product Marketing Manager to join our team in Germany. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive growth and awareness for our Altium 365 electronics development platform.Key ResponsibilitiesDevelop clear and compelling...
-
Senior Product Marketing Manager
vor 3 Wochen
Berlin, Berlin, Deutschland BRAINEFFECT VollzeitÜber unsBRAINEFFECT ist eines der schnellsten wachsenden Unternehmen im Bereich Mind Nutrition in Deutschland. Unsere Vision ist eine Welt, in der sich Menschen für die Ernährung des Gehirns begeistern und wissen, dass sie damit ein glückliches und gesundes Leben führen können.Deine RolleAls Senior Product Marketing & Innovation Manager bist du der...
-
Senior Product Marketing Manager
vor 3 Wochen
Berlin, Berlin, Deutschland BRAINEFFECT VollzeitÜber unsBRAINEFFECT ist eines der schnellsten wachsenden Unternehmen im Bereich Mind Nutrition in Deutschland. Unsere Vision ist eine Welt, in der sich Menschen für die Ernährung des Gehirns begeistern und wissen, dass sie damit ein glückliches und gesundes Leben führen können.Deine RolleAls Senior Product Marketing & Innovation Manager bist du der...
-
Senior Product Marketing Manager
vor 4 Wochen
Berlin, Berlin, Deutschland BRAINEFFECT VollzeitÜber unsBRAINEFFECT ist eines der schnellsten wachsenden Unternehmen im Bereich Mind Nutrition in Deutschland. Unsere Vision ist eine Welt, in der sich Menschen für die Ernährung des Gehirns begeistern und wissen, dass sie damit ein glückliches und gesundes Leben führen können.Deine RolleAls Senior Product Marketing & Innovation Manager bist du der...
-
Senior Product Marketing Manager
vor 4 Wochen
Berlin, Berlin, Deutschland BRAINEFFECT VollzeitÜber unsBRAINEFFECT ist eines der schnellsten wachsenden Unternehmen im Bereich Mind Nutrition in Deutschland. Unsere Vision ist eine Welt, in der sich Menschen für die Ernährung des Gehirns begeistern und wissen, dass sie damit ein glückliches und gesundes Leben führen können.Deine RolleAls Senior Product Marketing & Innovation Manager bist du der...
-
Senior Product Marketing Manager
vor 1 Monat
Berlin, Berlin, Deutschland HelloFresh VollzeitAbout the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our Global Brand Team in Berlin. As a key member of our team, you will be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets.Key ResponsibilitiesDevelop and execute...
-
Senior Product Marketing Manager
vor 1 Monat
Berlin, Berlin, Deutschland HelloFresh VollzeitAbout the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our Global Brand Team in Berlin. As a key member of our team, you will be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets.Key ResponsibilitiesDevelop and execute...
-
Senior Product Marketing Manager
Vor 3 Tagen
Berlin, Berlin, Deutschland HelloFresh VollzeitAbout the RoleWe are seeking a Senior Product Marketing Manager to join our Global Brand Team based in Berlin. As a key member of the team, you will be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets.Key Responsibilities:Support the expansion and...
-
Senior Product Marketing Manager
Vor 6 Tagen
Berlin, Berlin, Deutschland HelloFresh VollzeitAbout the RoleWe are seeking a highly skilled Senior Product Marketing Manager to join our Global Brand Team in Berlin. As a key member of our team, you will be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets.Key Responsibilities:Support the expansion...
-
Senior Product Marketing Manager
Vor 2 Tagen
Berlin, Berlin, Deutschland HelloFresh VollzeitAbout the RoleWe are seeking a Senior Product Marketing Manager to join our Global Brand Team based in Berlin. As a key member of our team, you will be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets.Key ResponsibilitiesSupport the expansion and...
-
Senior Product Marketing Manager
vor 3 Wochen
Berlin, Berlin, Deutschland BRAINEFFECT VollzeitÜber unsBRAINEFFECT ist eines der schnellsten wachsenden Unternehmen im Bereich Mind Nutrition in Deutschland. Unsere Vision ist eine Welt, in der sich Menschen für die Ernährung des Gehirns begeistern und wissen, dass sie damit ein glückliches und gesundes Leben führen können.Deine RolleAls Senior Product Marketing & Innovation Manager bist du Teil...
