Senior Product Marketing Manager
vor 4 Wochen
As a Senior Product Marketing Manager for Loyalty, you will play a key role in strengthening customer retention across both our Meal Kit and Ready-to-Heat (RTH) brands. You will work closely with the Global Brand Team, Digital and Physical Product Teams to drive the strategy behind loyalty-focused product messaging and communication.
Key Responsibilities- Develop and execute messaging and communication strategies aimed at retaining and engaging our loyal customer base across all products.
- Ensure alignment of loyalty efforts across Meal Kit and RTH brands, working closely with the Digital and Physical Product Teams to streamline loyalty initiatives.
- Identify which products drive customer loyalty, develop strategies to communicate their value, and integrate these insights into broader brand campaigns.
- Collaborate with cross-functional teams, including Brand, Marketing, Product, and Creative, to align loyalty strategies with ongoing product and brand initiatives.
- Lead Marketing for go-to-market strategies for loyalty-specific product features, ensuring that they are communicated effectively across international markets.
- Work with Brand Strategy and Consumer Insights teams to understand customer behavior, loyalty drivers, and how brand perception affects retention.
- Analyze loyalty metrics and customer segmentation, using data to provide actionable insights and to inform marketing decisions.
- Drive strategic brand positioning, ensuring loyalty programs contribute to positive brand perception and growth in customer lifetime value.
- 6+ years of experience in Product Marketing, Brand Management, or Customer Engagement roles, ideally in an eCommerce, FMCG, or tech environment.
- Experience working closely with Tech stakeholders and Product Teams, with the ability to influence and guide product development with a focus on customer loyalty.
- Proven expertise in brand marketing and a strong understanding of brand research, metrics, and attitudinal segmentation.
- A strategic mindset, with a passion for developing customer loyalty strategies that enhance brand perception and increase retention.
- Strong project management skills; you are comfortable managing multiple initiatives in parallel across diverse markets.
- A collaborative approach, with experience leading cross-functional teams in an international and multi-brand environment.
- Excellent skills in messaging and positioning, with the ability to craft compelling, clear narratives that resonate with loyal customers.
- Strong understanding of customer behavior and the ability to leverage insights to shape product marketing initiatives and loyalty strategies.
- Data-driven: experience analyzing customer data, loyalty metrics, and brand research to inform marketing decisions.
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