Senior Product Marketing Manager

Vor 2 Tagen

Berlin, Berlin, Deutschland HelloFresh Vollzeit

About the Role

We are seeking a Senior Product Marketing Manager to join our Global Brand Team based in Berlin. As a key member of our team, you will be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets.

Key Responsibilities

  • Support the expansion and strengthening of HelloFresh group's product offering through strategic initiatives and go-to-market plans
  • Provide Insights for new product development and growth of existing products
  • Develop product positioning that aligns to USP's across the HFG brand portfolio, in close alignment with Global Brand Strategy
  • Support and guide local Product Marketing Managers to develop and execute go-to-market plans in line with product expansion roadmaps
  • Collaborate with Strategic Product and Marketing Communication teams to deliver product messaging that reinforces brand benefits, drive product marketing and commercial metrics
  • Consult on product related consumer research projects, working closely with the Global Consumer Insights team

Requirements

  • Relevant university degree in Marketing, Business or other related field of study
  • 6+ years' experience in Product Marketing, Brand Management, Marketing Communications, or product management, preferably in eCommerce and/or food products
  • Proven track record of developing product marketing plans from positioning through to execution and demonstration of its impact
  • Experience in & knowledge of digital marketing channels and proven track record of successful new product launches
  • Experience mining various data sources and connecting them to form tangible insights
  • Ability to stay focused, prioritizing and managing multiple deliverables simultaneously in a fast-paced environment
  • Strong interpersonal skills with an ability to influence and motivate people at all levels within international environments and across a broad variety of job functions

About HelloFresh

HelloFresh is one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. We offer a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.

What We Offer

  • Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals
  • Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy
  • Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits

How to Apply

Please submit your complete application below including your salary expectations and earliest starting date.

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