Head of Marketing and Strategy
vor 4 Wochen
About the Role:
The Head of Marketing for the DACH region will be responsible for developing and executing the marketing strategy for the region. This includes creating campaigns and content to execute on the defined strategy, participating in defining KPIs and output for the regional marketing team, and establishing solid relationships and communication avenues with other regional stakeholders.
About the Team:
The Marketing team at Tellent consists of over 20 professionals, distributed across our primary regions: DACH, France, and the Benelux. Our mission is to empower HR teams and leaders to unlock the full potential of their talent. To achieve this, we focus on delivering value to our target audience through high-quality initiatives backed by in-depth market insights.
Your 12-Month Journey:
The first 3 months will be about getting to know our Tellent suite, understanding our internal processes, and getting a solid understanding of the current market situation in DACH. You'll meet with all relevant stakeholders, both on the Marketing and DACH-region side. You will take part in the regional strategy sessions and play an active role in shaping the tactics for the rest of the year.
Within 6 months, you'll be fully empowered to start shaping things the way you see fit. You'll take full ownership of the performance of the region and will be able to hold peer-to-peer conversations with the Sales, Customer Success, and Partnership leaders. You'll own your own set of resources and will have a large array of decision-making power, while receiving the support of the rest of the team, including the VP of Marketing.
After 1 year, you'll be considered the go-to person when it comes to Marketing for Tellent in the DACH region. You'll fully own the yearly strategy, budget, and will be able to exchange across a large set of stakeholders, regional and beyond, to complement your overall understanding of the direction the business is taking and how you can support.
Key Responsibilities:
- Lead the creation of the Marketing strategy for DACH
- Create campaigns and content relevant to execute on the defined strategy
- Participate in defining KPIs and output for the regional marketing team
- Establish solid relationships and communication avenues with other regional stakeholders
- Manage a direct report with dotted lines to the rest of the regional marketing team
Requirements:
- 7+ years of related marketing experience, ideally in field/regional marketing
- 2+ years of experience in leadership or management roles
- Proven success in driving qualified demand for the company's products/services
- Deep understanding of the DACH market and how to execute the most efficient strategy for the region
- Commercially driven and ambitious to prove the ROI of marketing campaigns
- Experience in partnering with commercial teams (Sales and Partnerships)
- Metric-driven with the ability to draw insight from complex marketing data
Why Tellent:
- A chance to be part of and shape one of the hottest, most ambitious scale-ups in Europe
- €1,500 annual training budget
- 30 paid holiday days + 2 wellbeing days in 2024
- Pension scheme & fitness subscription
- Apple MacBook alongside a Home Office budget
- Work from anywhere for 4 weeks/year
- €200 home office budget + work from home allowance
- Annual travel budget to visit the team in Poland/Amsterdam
- An inclusive and international work environment with a lot of fun thrown in
- Impactful role at one of the fastest-growing companies in Europe
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