Head of Digital Marketing Strategy

vor 4 Wochen

Berlin, Berlin, Deutschland Flip GmbH Vollzeit
Transforming the Frontline Workforce

At Flip GmbH, we're revolutionizing the way frontline employees work. As our Head of Digital Marketing, you'll play a pivotal role in empowering every employee and driving business growth.

Key Responsibilities
  • Strategy & Planning
    • Develop and execute a comprehensive digital marketing strategy, focusing on B2B and account-based marketing (ABM).
    • Align digital marketing strategies with overall business objectives to ensure maximum impact.
  • Campaign Development & Data Utilization
    • Build and leverage data-driven marketing campaigns, utilizing intent data to target and engage key accounts effectively.
  • Paid Acquisition Channels
    • Paid Social: Manage and optimize campaigns on platforms such as LinkedIn, Facebook, and Twitter to reach targeted B2B audiences.
    • Paid Search: Oversee PPC strategies, including keyword management and bid optimization, to drive high-quality leads.
    • Display Advertising: Implement and refine display ad campaigns to increase brand visibility and support lead generation.
  • Organic Channels
    • Organic Social & Employee Advocacy: Drive engagement and brand awareness through organic social strategies and employee advocacy programs.
    • Organic Search (SEO): Optimize website content and technical SEO to improve organic search rankings and increase inbound traffic.
  • Website Management
    • Serve as the primary owner of the website, ensuring it is optimized for user experience, lead conversion, and search engine visibility.
  • Nurture Programs
    • Develop and manage lead nurturing programs to guide prospects through the sales funnel and increase conversion rates.
  • Budget Management
    • Oversee the digital marketing budget, ensuring efficient allocation of resources across channels and campaigns.
  • HubSpot & Tracking Data
    • Manage HubSpot and other marketing tools to ensure accurate data tracking.
Requirements
  • 5+ years of digital marketing experience within B2B SaaS.
  • Strong understanding of account-based marketing (ABM).
  • Proven track record of driving pipeline and revenue.
  • Core channel experience in organic search (SEO), paid search (PPC), and paid social.
  • Experience with key tools and platforms, including marketing automation, analytics, and SEO tools.
  • Leadership and team management experience.
  • Strategic and analytical mindset.

We're looking for a seasoned digital marketing expert who can drive business growth and lead our team to success. If you're passionate about data-driven marketing and have a proven track record of delivering results, we'd love to hear from you.

At Flip GmbH, we offer a dynamic and collaborative work environment, with opportunities for growth and professional development. If you're looking for a new challenge and want to be part of a team that's revolutionizing the frontline workforce, apply now.

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