Product Marketing Manager
vor 4 Wochen
About the Role:
The Product Marketing Manager - DACH will be part of the Product Marketing team within the greater Marketing department. They will report directly into the Head of Product Marketing. This role will be the main driver when it comes to all regional Product Marketing work streams. Working alongside the other functional leads in the region, they will focus on driving the in-region go-to-market, pilot product launches, and support the other commercial functions in leveraging the product/s in all external communication channels. This role will also play an important part in channel front-line market feedback back into the central functions, to ensure an always up-to-date motion.
About the Team:
The Marketing team at Bold consists of over 20 professionals, distributed across our primary regions: DACH, France, and the Benelux. Our mission is to empower HR teams and leaders to unlock the full potential of their talent. To achieve this, we focus on delivering value to our target audience through high-quality initiatives backed by in-depth market insights. We take pride in our role as a strategic driver of long-term business success and see ourselves as experts in our field. Joining this team means surrounding yourself with highly energized and ambitious people, looking to do things differently.
Your 12-Month Journey:
During the first 3 months, you will spend the first few weeks diving into the products to reach an in-depth understanding of what value they bring to our customers as well as how we differentiate ourselves from the other platforms out there. You will then move into interviewing/exchanging with all regional stakeholders and to start establishing a project plan for topics such as the GTM strategy, and prioritizing your tasks.
Within 6 months, after three months, you'll be fully focused on the execution of the plan, as well as implementing long-term operating models to ensure consistent and efficient collection of customer insights, and the translation of these insights towards Product and Commercial teams for the DACH region. You'll gather feedback from all stakeholders, and will move into an iterative process. You'll collaborate with all other regional marketing functions to ensure maximum efficiency.
After 1 year, you'll be considered as the go-to person when it comes to Product Marketing in the region. You'll fully own the Product Marketing approach for DACH, and will be able to translate that into pragmatic decision-making trees for all stakeholders to be aware of. You'll have set up efficient collaboration flows between Product Marketing, the other Marketing functions, Sales, Partnerships, and will be able to contribute to the business's long-term vision.
Key Responsibilities:
- You'll work on clarifying and solidifying our positioning in the DACH region.
- You'll build messaging frameworks for the DACH Marketing and Commercial teams to leverage in their external communications.
- You'll work on enabling commercial teams to ensure they understand how to best talk about our products and therefore sell them.
- You'll lead the project for all new product launches.
- You'll set up feedback loops between our customers/prospects, the Commercial teams and the Marketing team to ensure general awareness of the market.
- You'll generally support Bold's customer-centricity motion.
Requirements:
- You have 4+ years of product marketing experience in a go-to-marketing context.
- You have previous experiences in project management with multiple stakeholders, and can bring together multiple functions to get things done in a fast-moving environment.
- You are experienced in establishing complex projects such as positioning work or go-to-market strategy.
- You possess excellent written and verbal communication as well as strong storytelling & copywriting skills.
- You are a native German speaker.
- You understand the specificities of the DACH market.
About Bold:
Bold, a premier Talent Management Suite, enables People teams to improve the full employee lifecycle with a cutting-edge Applicant Tracking System, Human Resources Information System, and Performance Management Software – all in one place.
With 300+ talented employees operating from six global locations, we've empowered over 7,000 organizations across 100+ countries with our leading HR tech solutions – Recruitee, KiwiHR, and Javelo. We have a growing network of over 300 partners, all committed to one vision: guiding all People leaders to create a better world of work.
Why Join Us:
- A chance to be part of and to shape one of the hottest, most ambitious scale-ups in Europe.
- € 1,500 annual training budget.
- 30 paid holiday days in DE.
- Pension scheme & fitness subscription.
- Apple MacBook alongside a Home Office budget.
- Work from anywhere for 4 weeks/year.
- €200 home office budget + work from home allowance.
- Annual travel budget to visit the team in Poland/Amsterdam.
- An inclusive and international work environment with a lot of fun thrown in.
- Impactful role at one of the fastest-growing companies in Europe.
-
Senior Product Marketing Manager
vor 4 Wochen
Berlin, Berlin, Deutschland Trade Republic VollzeitUnlock Your Potential at Trade RepublicWe are on a mission to democratize wealth, and we need your expertise to make it happen. As a Senior Product Marketing Manager, you will be part of a world-class team that shapes a brand that stands for the democratization of wealth. Your role will be to develop and execute global marketing strategies for our existing...
-
Senior Product Marketing Manager
vor 4 Wochen
Berlin, Berlin, Deutschland HelloFresh VollzeitAbout the RoleWe are seeking a Senior Product Marketing Manager to join our Global Brand Team based in Berlin. As a key member of our team, you will be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets.Key ResponsibilitiesSupport the expansion and...
-
Berlin, Berlin, Deutschland Leafworks GmbH VollzeitROLE OVERVIEWWe are seeking a skilled Product Marketing Manager to drive the product development and market positioning of our Zendesk Marketplace Apps.As a Product Marketing Manager, you will be responsible for developing innovative, market-leading apps that meet the specific needs of our customers.Your mission is to strategically place our products in the...
-
Product Marketing Strategist
vor 4 Wochen
Berlin, Berlin, Deutschland CoachHub GmbH VollzeitWe are CoachHub GmbH, a leading global digital coaching platform, and we are looking for a Product Marketing Manager to join our team.About the RoleWe are seeking a highly skilled Product Marketing Manager to create a product marketing strategy that will drive our company's growth and success. The successful candidate will be responsible for translating...
-
Product Marketing Manager
vor 4 Wochen
Berlin, Berlin, Deutschland CoachHub GmbH VollzeitUnlock the Power of Product Marketing at CoachHub GmbHWe are looking for a highly skilled Product Marketing Manager to join our team at CoachHub GmbH. As a Product Marketing Manager, you will be responsible for creating a product marketing strategy that translates product functionality and technical details into user benefit and value. Your mission will be...
-
Marketing and Events Manager
vor 1 Monat
Berlin, Berlin, Deutschland HV Capital Manager GmbH VollzeitAbout the RoleHV Capital is seeking a highly skilled and creative Events and Creative Manager to join our team in Berlin. As a key member of our marketing and communication team, you will be responsible for developing and implementing a comprehensive events strategy that showcases our brand and drives engagement with our audience.The ideal candidate will...
-
Product Marketing Manager
vor 4 Wochen
Berlin, Berlin, Deutschland Verve VollzeitAbout the RoleWe are seeking a highly motivated Product Marketing Manager to join our global product marketing team at Verve. As a key member of our team, you will be responsible for driving and scaling go-to-market efforts for our performance-focused ad marketplace.As a Product Marketing Manager, you will work closely with stakeholders, including General...
-
Product Marketing Manager
vor 4 Wochen
Berlin, Berlin, Deutschland CoachHub GmbH VollzeitCoachHub GmbH is seeking a Product Marketing Manager to create a product marketing strategy that drives growth and success. This role will be at the crossroads of Sales, Sales Enablement, Product & Marketing teams.Key Responsibilities:Translate product functionality and technical details into user benefit and value to convey our positioning and...
-
Product Marketing Manager
vor 2 Wochen
Berlin, Berlin, Deutschland HelloFresh VollzeitAbout HelloFreshHelloFresh is a leading global meal kit company with a presence in 18 markets across Europe and the Americas. As a Senior Product Marketing Manager, you will be part of the Global Brand Team based in our Berlin headquarters.
-
Senior Product Marketing Manager
vor 2 Wochen
Berlin, Berlin, Deutschland Talon GmbH VollzeitAbout the RoleWe are seeking a seasoned Product Marketing and Growth Leader to join our team at Talon GmbH. This is an exciting opportunity to lead the development and execution of our product marketing strategy, driving initiatives that enhance product positioning, pricing, packaging, and competitive differentiation.You will collaborate closely with the...
-
Product Marketing Director
vor 4 Wochen
Berlin, Berlin, Deutschland Remote VollzeitAbout the RoleWe are seeking a highly skilled Product Marketing Director to join our team at Remote. As a key member of our Marketing department, you will be responsible for developing and executing strategies to drive product awareness and demand.Key ResponsibilitiesDevelop and execute go-to-market strategies to drive product awareness and demand.Work...
-
Product Marketing Specialist
vor 4 Wochen
Berlin, Berlin, Deutschland 8returns VollzeitWe're looking for a Product Marketing Manager to join our team at 8returns, a company transforming the returns process for retailers and making data-driven decisions to connect each return to its next best use.As a Product Marketing Manager, you'll be responsible for creating the stories we bring to market, sharing the value of 8returns, the impact the...
-
Product Marketing Specialist
vor 4 Wochen
Berlin, Berlin, Deutschland Bold VollzeitAbout the RoleThe Product Marketing Manager - DACH will be a key member of the Product Marketing team, driving regional go-to-market strategies and supporting commercial functions in leveraging products in external communication channels.Key ResponsibilitiesClarify and solidify the company's positioning in the DACH regionDevelop messaging frameworks for the...
-
Senior Product Manager
vor 4 Wochen
Berlin, Berlin, Deutschland SongPush VollzeitProduct Manager Job DescriptionSongPush is seeking a seasoned Product Manager to lead the development of our all-in-one creator marketing platform. As a key member of our team, you will be responsible for defining our product vision and strategy, driving innovation, and ensuring our product offerings resonate with user needs and target market.Key...
-
Berlin, Berlin, Deutschland Leafworks GmbH VollzeitWHO WE AREWe are a dynamic, international team of professionals who prioritize people and skills. Our company culture is built on trust, transparency, and a passion for innovation. We believe in empowering our employees to take ownership of their work and strive for excellence in everything we do.As a Product Marketing Manager for our Zendesk Marketplace...
-
Strategic Product Marketing Specialist
vor 15 Stunden
Berlin, Berlin, Deutschland carbmee GmbH VollzeitOverviewCarbmee GmbH, a leading enterprise software company headquartered in Berlin, is seeking a highly skilled Lifecycle Marketing Manager to join its dynamic team. With offices in Berlin and Munich, the company provides a cloud solution that enables companies to analyze, manage, and reduce their carbon footprint.About the RoleThis exciting opportunity...
-
Product Marketing Manager
vor 2 Wochen
Berlin, Berlin, Deutschland HelloFresh VollzeitAbout the RoleWe are seeking a seasoned Product Marketing Manager to lead our customer acquisition efforts. This is an excellent opportunity to leverage your expertise in demand generation and product marketing to drive growth and expansion.Salary: €100,000 - €120,000 per year, depending on experienceAbout the JobIn this role, you will be responsible for...
-
Product Marketing Strategist
vor 1 Monat
Berlin, Berlin, Deutschland 8returns VollzeitAbout 8returnsWe're a pioneering company transforming the e-commerce returns process, making data-driven decisions to connect each return to its next best use.Job DescriptionWe're seeking a Product Marketing Manager to create compelling stories, share the value of 8returns, and drive customer communications. As a key member of our team, you'll be responsible...
-
Product Marketing Manager
vor 3 Wochen
Berlin, Berlin, Deutschland Melitta Group VollzeitYour Mission: The Product Marketing Manager - DACH will be part of the Product Marketing team within the greater Marketing department. They will report directly into the Head of Product Marketing. This role will be the main driver when it comes to all regional Product Marketing work streams. Working alongside the other functional leads in the region, they...
-
Senior Product Marketing Manager
vor 4 Wochen
Berlin, Berlin, Deutschland HelloFresh VollzeitRole OverviewThe Senior Product Marketing Manager for Loyalty will play a key role in strengthening customer retention across both Meal Kit and Ready-to-Heat brands. This role focuses on developing and implementing initiatives that foster long-term customer loyalty, ensuring that our efforts align across products and markets.Key ResponsibilitiesDevelop and...
