Strategic Product Marketing Specialist

Vor 3 Tagen

Berlin, Berlin, Deutschland carbmee GmbH Vollzeit
Overview

Carbmee GmbH, a leading enterprise software company headquartered in Berlin, is seeking a highly skilled Lifecycle Marketing Manager to join its dynamic team. With offices in Berlin and Munich, the company provides a cloud solution that enables companies to analyze, manage, and reduce their carbon footprint.

About the Role

This exciting opportunity will allow the successful candidate to lead product and customer marketing efforts, play a vital role in advancing Carbmee's mission, and drive business growth. As a Lifecycle Marketing Manager, you will be responsible for building cohesive product and customer marketing strategies that engage customers, foster advocacy, and promote sustainable practices.

Your Responsibilities
  • Product Marketing and Messaging:
    • Develop and execute messaging and positioning for new product releases, including communication strategies, launch planning, and customer education.
    • Collaborate with the Product and Sales teams to craft compelling narratives that communicate Carbmee's value and competitive edge to customers and the industry.
    • Partner with analyst firms (e.g., Gartner, Forrester) to position Carbmee as a market leader in carbon management and decarbonization.
    • Translate product value into targeted GTM campaigns and enable performance marketing and field marketing to leverage a unique voice across multiple channels.
  • Sales Enablement and Campaigns:
    • Create targeted sales enablement materials, including product guides, case studies, customer testimonials, and onboarding content for Sales and SDR teams that align with go-to-market strategies and drive revenue growth.
    • Design and implement a comprehensive onboarding program for new Sales and SDR hires, including materials that familiarize them with Carbmee's offerings, customer personas, market positioning, and competitive landscape.
    • Collaborate with Field Marketing to plan and execute impactful customer expansion campaigns and personalized 'surprise and delight' initiatives to strengthen customer loyalty.
  • Customer Expansion and Education:
    • Support the rollout of Carbmee Academy by developing educational content and resources that empower customers to make the most of Carbmee's solutions.
    • Drive the evolution of the Customer Advisory Board and Decarbonization Council to foster strong, engaged communities around Carbmee's mission.
    • Partner with the Customer Success team to map and enhance the customer journey, ensuring clear, cohesive messaging and strong engagement touchpoints.
    • Act as a bridge between Marketing and Product, ensuring customer feedback is communicated internally to drive relevant product enhancements.
    Your Profile
    • Extensive experience in either Growth Marketing, Customer Marketing, or Product Marketing, ideally within a B2B SaaS environment.
    • Proven experience in developing GTM strategies, crafting impactful messaging for complex solutions, and conducting effective market research.
    • Strong communication skills and a talent for simplifying complex concepts for customers and stakeholders.
    • Comfortable engaging with customers directly and open to occasional business travel to build relationships and gain insights.
    • Fluency in English, German knowledge is a plus.
    • Experience working in a startup or fast-paced environment and the ability to balance multiple projects simultaneously.
    • Excellent organizational and prioritization skills to manage tasks and projects individually.
    • A positive, open-minded, and creative personality with a proactive approach and a self-driven work attitude.
    • A supportive team player with a strong work ethic, eager to learn and work independently as well as in a team environment.
    • Passion for business sustainability, carbon emissions management, and decarbonisation strategy development in alignment with Carbmee's mission and vision.
    • Ability to work well in diverse, hybrid teams and excited to join Carbmee's international team either in Berlin, Munich, or remotely in Germany.
    Salary and Benefits

We offer an attractive compensation package, including a salary range of €80,000 - €110,000 per year, depending on experience, plus benefits such as virtual stock options, Urban Sports Club subscription, 1:1 coaching sessions, Carbmee Summer Fridays, flexibility, and a learning budget.

About Us

At Carbmee GmbH, we are dedicated to helping businesses report, reduce, and manage their carbon emissions. Our Environmental Intelligence System (EISTM) is a purpose-built carbon management platform for enterprises with complex supply chains. Join our mission to achieve net-zero and be part of a multinational, motivated team that thinks work should be fun.

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