Product Marketing Manager
vor 1 Woche
We are seeking a seasoned Product Marketing Manager to lead our customer acquisition efforts. This is an excellent opportunity to leverage your expertise in demand generation and product marketing to drive growth and expansion.
Salary: €100,000 - €120,000 per year, depending on experience
About the JobIn this role, you will be responsible for developing and executing demand generation initiatives that attract new customers and re-engage former ones. You will collaborate closely with cross-functional teams to define product-driven marketing campaigns, optimize sign-up journeys, and leverage products to drive customer acquisition.
You will have the autonomy to lead high-impact projects and influence growth strategies across international markets and multi-brand ecosystems. We believe in diverse experiences, so if you see yourself thriving in this role even if you don't tick every box, we'd love to hear from you.
Key Responsibilities- Define products and features that can be leveraged to attract new customers and drive demand, with a focus on increasing sign-ups and customer engagement.
- Lead efforts to communicate our incentive and cash benefit system, ensuring that messaging is clear, compelling, and effectively drives customer acquisition.
- Optimize sign-up journeys and communication touchpoints for new customers, improving conversion rates and making the process more seamless and engaging.
- Utilize virality mechanisms (e.g., referral programs, social sharing features) to amplify demand generation efforts and encourage organic customer acquisition.
- Support Sales and Partnership teams with compelling product marketing materials, ensuring they have the right tools and messaging to drive growth.
- Develop and execute product marketing campaigns that generate awareness for our product offering, and build interest and engagement.
- Create product-driven activations that excite both new and former customers about our products, and lead initiatives to convert or re-engage them.
- Collaborate closely with creative teams (UX and Brand) to ensure consistency and alignment of messaging across all channels and consumer touchpoints.
- Analyze customer behavior and segment data to tailor messaging strategies, using insights to continuously refine and improve marketing effectiveness.
- 8+ years of experience in Product Marketing, Demand Generation, or related roles, ideally in a fast-paced, high-growth, or tech-driven environment.
- Proven track record of working closely with Tech and Creative teams, with the ability to bridge the gap between technical product features and customer-centric messaging.
- Expertise in messaging optimization, with strong experience in crafting impactful narratives for new and existing customer segments.
- Deep brand knowledge and experience with brand metrics and positioning, with the ability to apply these insights to demand generation strategies.
- Strong project management skills: comfortable leading complex, cross-functional projects and delivering high-quality work on tight timelines.
- Experience with incentive and benefit systems (such as referral programs, discounts, cash-back initiatives) and how they influence customer acquisition.
- Knowledge of pricing strategies and how to effectively communicate pricing and value propositions to different customer segments.
- Experience working with subscription-based businesses is a plus, with a strong understanding of customer lifecycle management.
- Proven success in upper and mid-funnel marketing activations, including awareness campaigns, demand generation, and lead nurturing.
- A data-driven mindset, comfortable using analytics and customer insights to drive marketing decisions and optimizations.
HelloFresh is one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion. We offer a competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
Elevate your lifestyle by joining our diverse global community of 90+ nationalities. Enjoy exclusive discounts on your weekly HelloFresh box and office meals, invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy. Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits.
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