Product Marketing Manager
vor 4 Wochen
We are seeking a highly motivated Product Marketing Manager to join our team at Verve. As a Product Marketing Manager, you will be responsible for driving and scaling go-to-market efforts for our performance-focused ad marketplace.
Key Responsibilities:
- Own core product marketing deliverables for a comprehensive go-to-market launch of products or features across different release tiers on the performance marketplace
- Work with stakeholders to ensure cross-team alignment of launch activities geared towards performance marketers
- Own the creation of all assets required for product messaging and positioning, sales training and product demos, demand generation and product branding
- Assist Product Management in identifying customer segments and validating user stories for product and feature releases
- Own and manage competitive research initiatives, including researching competitors and maintaining an ongoing competitive intelligence document
- Own content creation for whitepapers, reports, presentations, product releases, emails, videos, and product landing pages on the Verve website
- Work with corporate marketing to define content adoption metrics and identify thought leadership opportunities
- Research industry trends and present actionable findings to the marketing and product leadership
- Organize monthly training sessions for sales to ensure market readiness
We are looking for a passionate and driven Product Marketing Manager with a solid understanding of the digital advertising ecosystem. You should have experience in performance marketing or user acquisition with mobile apps, and be fluent in English with exceptional written and verbal communication skills.
Key Requirements:
- BA/BS degree and at least 3-5 years of relevant experience in executing product launch plans
- Solid understanding of the digital advertising ecosystem
- Experience in performance marketing or user acquisition with mobile apps
- Fluent in English with exceptional written and verbal communication skills
- Proven track record of content creation and market research
- Strong interpersonal skills with an emphasis on teamwork, ownership, and initiative
Verve is a leading privacy-first omnichannel ad platform and gaming company. We offer a multicultural team environment with opportunities for growth and development. Our benefits include a yearly training budget, language classes, and a work and travel program.
We are an equal employment opportunity employer and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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