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  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About Glow25Glow25 is a dynamic and fast-growing Beauty & Well Aging company from Berlin, dedicated to creating glow moments and empowering customers to unlock their full beauty and potential.Job DescriptionWe're seeking a highly skilled and experienced Head of Performance Marketing to lead our dynamic team in driving customer acquisition and maximizing ROI...


  • Berlin, Berlin, Deutschland Primal State Performance GmbH Vollzeit

    About the RoleWe are seeking a highly skilled and experienced Head of Performance Marketing to lead our dynamic team in driving customer acquisition and optimizing ROI across key channels.As a key member of our leadership team, you will be responsible for developing and executing marketing strategies that align with our business objectives, while...

Head of Performance Marketing

vor 2 Monaten


Berlin, Berlin, Deutschland Primal-state Vollzeit
About Primal-state

We are a dynamic, fast-growing Beauty & Well Aging company from Berlin, dedicated to creating glow moments and empowering our customers to unlock their full beauty and potential.

Job Description

Job Title: Head of Performance Marketing

Job Summary:

We are seeking an experienced and results-driven Head of Performance Marketing to lead our dynamic team and drive customer acquisition and maximize ROI across key channels, including Google (Search, Shopping, YouTube), Meta (Facebook/Instagram), and native ads.

Key Responsibilities:

  • Team Leadership & Strategy: Lead and mentor the performance marketing team, fostering a culture of excellence and continuous improvement. Develop and implement marketing strategies that align with Primal-state's business goals, while identifying new growth opportunities and optimizing resource allocation to ensure maximum impact.
  • Channel & Campaign Management: Take full ownership of key performance channels, including Google Ads, Meta (Facebook/Instagram), and others. Lead the planning, execution, and optimization of PPC campaigns, ensuring that performance is continuously improved. Oversee SEO efforts to enhance organic visibility and lead influencer marketing initiatives to boost brand awareness and engagement.
  • Data-Driven Optimization: Use data analytics to track, analyze, and optimize campaign performance. Monitor KPIs and use insights from market trends and competitor analysis to refine strategies, improve targeting, and drive efficiency to maximize ROI.
  • Cross-Functional Collaboration: Work closely with cross-functional teams—product, sales, and creative—to ensure that all marketing activities are aligned with broader company objectives. Foster strong collaboration to drive cohesive marketing initiatives that contribute to Primal-state's overall success.

Requirements:

  • Fluency in English and German (B2)
  • 5+ years of experience in performance marketing, with a strong track record of driving growth and achieving targets for D2C brands and international markets
  • Expertise in managing PPC campaigns across all important digital platforms
  • Strong understanding of SEO best practices and experience with conversion rate optimization (CRO) techniques and tools
  • Proficiency in data analytics and ability to translate insights into actionable strategies that drive measurable results
  • Excellent leadership skills, with the ability to inspire, motivate, and manage a diverse team
  • Ability to manage multiple priorities in a fast-paced environment, ensuring timely delivery and high-quality outcomes
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

What We Offer:

  • Flexible working hours and time tracking
  • Unlimited access to the latest courses on tech, business, leadership, and mental/physical well-being through your Udemy account
  • Top-notch equipment rented through Grover and conveniently delivered to your home
  • Generous 40% discount on our entire range in the shop
  • 30 days of vacation + the option to take up to 10 days of unpaid leave
  • Company health insurance that covers additional services worth up to €600 per year
  • Glow Card: With your prepaid credit card, you can shop at selected providers in your area. Each month, you'll receive €50, giving you an annual bonus of €600
  • After passing your probation period, we offer a company pension plan with an annual contribution of at least €600. And here's the best part: if you contribute to the plan yourself, we'll add an extra 20% on top

Why Join Us:

We believe that a diverse range of perspectives and experiences makes a team stronger – and the stronger our team is, the better we can fulfill our mission of helping people bring more energy into their daily lives.