Growth Marketing Analyst

vor 2 Wochen


Berlin, Berlin, Deutschland Liberta Partners Vollzeit
Job Overview

As a Growth Marketing Analyst at Liberta Partners, you will play a crucial role in driving our marketing initiatives and optimizing our sales processes.

Key Responsibilities
  • Lead Generation and Nurturing: You will be responsible for generating leads throughout the customer journey, enriching them, and ensuring they are effectively passed on to the sales team.
  • Content Strategy Management: Your role will involve analyzing the content needs of our target audience and developing lead magnets and relevant content to engage them.
  • Performance Marketing with Google Ads: You will run and optimize Google Ads campaigns aimed at generating leads and inquiries.
  • Analytics: Monitoring and analyzing channel performance will be key to maximizing the success of our initiatives.
  • Marketing & Sales Process Optimization: You will develop integrated marketing and sales processes to enhance appointment and deal ratios.
  • Customer Segmentation: Analyzing and identifying profitable customer segments will be essential, along with developing specific strategies to engage and retain these groups.
  • Product and Market Analysis: Conducting competitive analysis and identifying market trends will help recognize and capitalize on growth opportunities.
  • Collaboration with Product Development: You will work closely with the product development team to incorporate customer feedback into product development and create innovative solutions.
  • Budget Management: Planning and managing the budget for growth initiatives will ensure efficient resource utilization and maximize ROI.
Qualifications
  • A completed degree in Business Administration, Economics, Marketing, or a related field.
  • Several years of experience in Business Development, Growth Management, or a related field, preferably in the B2B sector.
  • Proven success in developing and implementing growth strategies.
  • Strong analytical skills, results-oriented, and a hands-on mentality.
  • Professional experience with MS Office programs.
  • Fluency in German and English.
About Liberta Partners

Liberta Partners is a Multi-Family Holding founded by entrepreneurs, focused on acquiring companies with operational growth potential. We combine the benefits of a family business with the professionalism of a Private Equity firm and the agility of a startup.



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