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Growth Marketing Analyst

vor 2 Monaten


Berlin, Berlin, Deutschland Liberta Partners Vollzeit
Job Overview

As a Growth Marketing Analyst at Liberta Partners, you will play a crucial role in driving lead generation and nurturing throughout the customer journey. Your expertise will help enrich leads and facilitate their transition to the sales team.

Key Responsibilities
  • Lead Generation and Nurturing: You will be responsible for generating leads, enriching them, and ensuring they are effectively passed to the sales team.
  • Content Strategy Management: Analyze the content needs of our target audience and develop relevant lead magnets and content strategies.
  • Performance Marketing with Google Ads: Run and optimize Google Ads campaigns aimed at generating leads and inquiries.
  • Analytics: Monitor and analyze the performance of various channels to maximize the success of marketing initiatives.
  • Marketing & Sales Process Optimization: Develop integrated marketing and sales processes to enhance appointment and deal ratios.
  • Customer Segmentation: Analyze and identify profitable customer segments, creating targeted strategies for engagement and retention.
  • Product and Market Analysis: Conduct competitive analyses and identify market trends to uncover growth opportunities.
  • Collaboration with Product Development: Work closely with the product development team to incorporate customer feedback into product innovations.
  • Budget Management: Plan and manage the budget for growth initiatives, ensuring efficient resource utilization and maximizing ROI.
Qualifications
  • A completed degree in Business Administration, Economics, Marketing, or a related field.
  • Several years of experience in Business Development, Growth Management, or a related field, preferably within the B2B sector.
  • Demonstrated success in developing and implementing effective growth strategies.
  • Strong analytical skills with a results-oriented and hands-on approach.
  • Professional experience with MS Office programs.
  • Fluency in both German and English.
About Liberta Partners

Liberta Partners is a Multi-Family Holding founded by entrepreneurs, focused on acquiring companies with operational growth potential. We combine the advantages of a family business with the professionalism of a Private Equity firm and the agility of a startup.