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Senior Product Marketing Manager
vor 1 Monat
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Product Marketing Manager
vor 1 Monat
We are expanding our team and looking for a Product Marketing Manager to create a product marketing strategy for CoachHub. Your work will be an integral part of our company's growth and success. You will report directly to our VP of Marketing and be at the crossroads of 4 teams: Sales, Sales Enablement, Product & Marketing.
Product Marketing Strategy- Translate product functionality and technical details into user benefit and value to convey our positioning and messaging.
- Improve our buyer personas to ensure we communicate with the right way, through the right channels.
- Create powerful product value propositions, based on B2B customer segmentation, competitive data, market trends and insight from product & sales teams.
- Identify our USPs (Unique Selling Propositions) and make sure they stand out throughout all our content and are adopted by our sales organization.
- Create go-to-market strategies for our new products: build plans that create impact & support product adoption and retention, leveraging all relevant channels in collaboration with the Product team, Marketing team & Coaching Lab.
- Support with analyst relations.
- Lead our product communication with clients through our quarterly newsletter and more.
- Develop content that articulates the benefits of our products:
- Website content: in collaboration with our SEO team, guarantee that the content on our website reflects our market positioning.
- Sales documentation: in collaboration with sales enablement & design teams, create content to support our sales team to acquire new clients or grow existing ones.
- Content marketing: from product videos to emails, event activations, media campaigns... make sure our value proposition is visible and clearly communicated in everything we create.
- Contribute to lead generation campaigns with Bottom of Funnel content and presentation.
- Important: copywriting & copy review is an essential part of the mission. You need to love copywriting and excel at it.
- 4 years minimum of experience in B2B Product Marketing.
- Proven marketing skills and mastery of value proposition creation.
- A previous experience in the HR / L&D field is a strong plus.
- Excellent communication skills in English (written and spoken) - any other language is a plus.
- Comfortable in a global, hyper-growth, fast-paced environment.
- Desire and ability to navigate in an unstructured environment where processes are still being built.
- Strong cross-functional collaborative skills, ability to convince and influence stakeholders.
- Strong project management skills.
- Your own personal coach for unlimited sessions that will help you to unlock your potential and regular growth conversations with your supervisor.
- Growth: An opportunity to join a fast growing and agile company.
- The people: You will join an international team of driven and supportive people on a mission.
- Impact: You have a direct impact on people's lives and make a true difference.
- Feel welcome: First class company onboarding week that will get you settled in in no time, both remotely and in-house.
- Experience a strong focus on professional and personal growth across all teams (we are a Coaching company after all).
- Working on the forefront of the future of work in an international environment.
