Senior Product Marketing Manager

Vor 2 Tagen


Berlin, Berlin, Deutschland HelloFresh Vollzeit
About the Role

We are seeking a highly skilled Senior Product Marketing Manager to join our Global Brand Team in Berlin. As a key member of our team, you will be responsible for driving excitement and engagement with our physical and digital product portfolio to support the growth of our 6 brands across 18 markets.

Key Responsibilities
  • Develop and execute strategic initiatives and go-to-market plans to support the expansion and strengthening of our product offering.
  • Provide insights for new product development and growth of existing products, working closely with our Product and Marketing Teams.
  • Develop product positioning that aligns with our Unique Selling Propositions (USPs) across our brand portfolio, in close alignment with our Global Brand Strategy.
  • Support and guide local Product Marketing Managers to develop and execute go-to-market plans in line with our product expansion roadmaps.
  • Collaborate with our Strategic Product and Marketing Communication Teams to deliver product messaging that reinforces brand benefits, drives product marketing and commercial metrics.
  • Consult on product-related consumer research projects, working closely with our Global Consumer Insights Team.
Requirements
  • Relevant university degree in Marketing, Business, or other related field of study.
  • 6+ years' experience in Product Marketing, Brand Management, Marketing Communications, or product management, preferably in eCommerce and/or food products.
  • Proven track record of developing product marketing plans from positioning through to execution and demonstration of its impact.
  • Experience in digital marketing channels and proven track record of successful new product launches.
  • Experience mining various data sources and connecting them to form tangible insights.
  • Ability to stay focused, prioritizing and managing multiple deliverables simultaneously in a fast-paced environment.
  • Strong interpersonal skills with an ability to influence and motivate people at all levels within international environments and across a broad variety of job functions.
What We Offer
  • Elevate your lifestyle by joining one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
  • Immerse yourself in a diverse global community of 90+ nationalities.
  • Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh-subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
  • Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
  • Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
  • Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits.


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