Voice Assistant Growth Strategist

vor 1 Monat

Munich, Bayern, Deutschland Amazon EU SARL (Germany Branch) Vollzeit
Drive Voice Assistant Growth with Amazon EU SARL (Germany Branch)

About the Role

We are seeking a highly skilled Senior Marketing Manager to join our Echo Brand Marketing team in driving voice assistant growth and connecting new and existing Alexa customers to the most relevant features and functionalities.

Key Responsibilities

  • Lead the planning and implementation of innovative integrated marketing campaigns to drive voice assistant growth.
  • Utilize data-driven insights to optimize campaigns across various channels, including social & influencer activations.
  • Partner with cross-functional global teams across Amazon to align marketing strategies for compelling results at scale.
  • Review and approve customer-facing assets, communications to ensure consistent messaging and branding.
  • Provide business analysis to identify device and customer cohort specific behavioural trends and recommend regionally relevant action plans.
  • Measure performance of all initiatives and monitor key performance indicators (KPIs) and customer behaviours to identify opportunities for improvement and growth.

About the Team

The Echo Brand Marketing team drives brand love and advocacy for Alexa, generating both long-term customer awareness benefits as well as shorter-term performance marketing and sales. We do this by increasing feature advocacy, comprehension and trust, alongside excitement and desire for Echo and Alexa.

Basic Qualifications

  • Fluency (C1/C2 near-Native level) in both English & German language (written & verbal).
  • Bachelor's degree in Marketing, Business Administration or a related field, or equivalent work experience.
  • Proven work experience in consumer marketing (B2C), e-commerce, technology, or devices industries.
  • Experience developing and executing successful integrated marketing strategies.
  • Experience with budget management and strategic allocation of resources to maximize return on investment.
  • Experience working with digital marketing channels including paid and organic social, display, video, on-site.
  • Experience working on customer-facing content, working with external agencies and guiding creative teams while executing directly on marketing campaigns across channels.
  • Experience motivating, influencing and guiding cross-functional teams.
  • Effective communication and presentation skills, with the ability to influence stakeholders at all levels.

Estimated Salary: €120,000 - €150,000 per year

This is an ideal role for a professional who seeks to leverage their expertise in a large-scale environment that provides ample room for experimentation, testing and innovation.

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