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Automotive System Marketing Director ADAS

vor 2 Monaten


Munich, Bayern, Deutschland NXP Semiconductors Vollzeit
Automotive System Marketing Director ADAS

Context

NXP Semiconductors, a leader in processing, networking, and power management solutions for the automotive market, is seeking to accelerate market growth by anticipating and responding to market needs. To achieve this, NXP is extending its value proposition towards system solutions.

The automotive market is experiencing rapid innovation, with the adoption of advanced technologies. This presents both opportunities and challenges for customers. To address these challenges, NXP aims to develop system expertise in E/E architecture and Software-Defined Vehicle (SDV).

Role and Responsibilities

This role will lead the global automotive system activities on ADAS for NXP. The position will work closely with the automotive Product lines and Automotive System engineering to define NXP's ADAS system strategy. This will involve engaging with OEMs and the global ecosystem to position NXP's portfolio in a system context.

The system marketing leader will interface directly with OEMs and the global ecosystem to position NXP's portfolio in a system context. This role will create a winning ADAS strategy for NXP by building expertise at the system level and engaging with OEM advanced engineering teams.

Key Responsibilities

  • Setup and lead the automotive System track on ADAS
  • Position NXP as the trusted partner for automotive HW and SW solutions for ADAS
  • Define and position the future, differentiated system roadmap at regional OEMs
  • Deliver system value proposition
  • Ensure comprehensive portfolio alignment towards one ADAS architecture strategy
  • Engage with OEMs to define POC studies showing the benefits of NXP products
  • Manage global SW partners in the ADAS domains
  • Map the ADAS competitive landscape and create strategy and plan how NXP shall best compete or partner
  • Consolidate global OEM engagement opportunities and ensure the right engagement & follow up
  • Engage effectively with OEMs to build strong technical and management relationships

Requirements

  • Proven track record in ADAS architecture definition and development
  • 15 years+ in defining and positioning solutions for the automotive market
  • Strong experience in Business development and engagement with OEMs and Tier-1s
  • Experience in Semiconductors, software, and system solutions that enable car architecture evolution
  • Strong business and technical acumen, customer focus/external orientation
  • Ability to mobilize resources, align internal stakeholders, and lead global partner marketing programs
  • Excellent communication and influencing skills – written and verbal