Internship in Marketing Strategy

vor 4 Wochen


Köln, Nordrhein-Westfalen, Deutschland Barilla Group Vollzeit

About Barilla Group

Barilla is a renowned global food enterprise with deep Italian heritage, established in 1877 in Parma. With a presence in over 100 countries, Barilla leads the market in pasta and ready-made sauces across continental Europe, crispbread in Scandinavia, and baked goods in Italy, recognized for its exceptional food quality.

Our mission is unified under the motto 'The Joy of Food for a Better Life' , which reflects our commitment to delivering delicious, enjoyable, and balanced products made from carefully selected ingredients sourced from responsible supply chains.

Are you passionate about pasta, pesto, and crispbread? Do you wish to contribute innovative ideas, develop marketing concepts, and gain valuable insights into the marketing field? If so, consider this opportunity:

Internship in Consumer/Category Marketing (6 months)

In this role, you will play a crucial part in executing marketing strategies and product launches in the German market. You will consistently monitor key performance indicators (KPIs) and assess the effectiveness of marketing initiatives, analyzing market data to derive strategic insights. Budget management will also be a significant aspect of your responsibilities.

Key Responsibilities:

  • Assist the marketing team with ongoing projects and daily operations to enhance the Barilla and/or Wasa brands strategically.
  • Take ownership of specific tasks within projects, including internet design, social media management, and competitive analysis.
  • Collaborate and coordinate with regional marketing teams.
  • Track consumer trends to identify new product development opportunities.
  • Actively engage in the launch of new products and promotional campaigns.
  • Analyze and interpret market data to evaluate category performance strategically.
  • Develop presentations that blend creative and analytical approaches.

Your Profile:

  • Completed a Bachelor's degree in Business, Communications, or a related field, ideally with a focus on Marketing, and seeking an internship during your gap year or while pursuing a Master's degree.
  • Initial experience in the FMCG sector is advantageous.
  • Strong analytical and conceptual skills.
  • Strategic and innovative mindset with a goal-oriented approach.
  • Proficient in MS Office (Excel, PowerPoint).
  • Excellent communication skills in both German and English.

Our Offer:

  • Competitive salary of €2,151.00 per month (gross), applicable even for mandatory internships.
  • Access to freshly prepared pasta, crispbread, fruits, and beverages, along with discounts on our product range.
  • Attractive sports offerings through UrbanSportsClub with partial reimbursement from us.
  • A supportive, open-minded team and an active intern community.
  • Opportunities for personal growth through our acclaimed learning and development programs.
  • Participation in regional diversity and inclusion initiatives.

Barilla is an equal opportunity employer, committed to providing a discrimination-free workplace and equal employment opportunities to all applicants.



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